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How and why Ford is rolling out Vignale in Europe

We know that Ford is positioning the new, upscale Vignale brand in Europe to fill a niche market of customers who want a bit more luxury, a lot more service and the same reliability and dependability that a non-Vignale Ford offers. But so far, we've been in the dark regarding how the Blue Oval will sell Vignale vehicles, how many of them will be created, and what the new sub-brand has in store for the future.
Gaetano Thorel, Ford's European marketing head, recently was interviewed by Automotive News and shared details about Ford Vignale. Thorel says, "The Vignale trim line will be priced like an ST model but attract a completely different type of customer." Specifically, he says it will attract customers in the upper 15 percent of the price band who don't want a performance-oriented ST model. He adds that Vignale cars will be about 10 percent more expensive than Titanium-trim cars. About 500 of Ford's European dealers will sell Vignale Fords, Thorel says, "in areas that make sense." The automaker expects 10 percent of its European sales to be Vignale cars, which equates to about 5 percent of its global sales. When asked if there are any other Vignale models planned beyond the Mondeo, Thorel said, "There is nothing written in stone yet."

Detroit 3 and UAW could create healthcare pool

Healthcare costs continue to multiply in the US with no clear end in sight, but the United Auto Workers and the Big Three are negotiating a way to rapid growth under control. As part of the latest contract talks, the union has an idea to create a healthcare pool across all of its members at Ford, General Motors, and FCA US. If accepted, the company-wide integration would spread out the expenses and create a massive member base for bargaining with insurance companies. Both Ford and GM are at least considering the proposal, according to The Detroit News, and FCA US might be on board, as well. The idea is the work of current UAW president Dennis Williams and is based on the similar pool for the Voluntary Employee Beneficiary Association for retirees. "I've walked through this several ways; I just don't have any other answer," Williams said to The Detroit News. "I do believe this will work. It's worked with the VEBA." Williams was elected UAW president last year and won by an overwhelming margin. He vowed no more concessions to automakers. In addition to healthcare, the two-tier wage system is another major talking point in the contract negotiation because it gives fewer benefits to entry-level workers. Higher wages are also a request. Healthcare costs are a massive expense for automakers and are expected to reach over $2 billion this year, according to The Detroit News. The payments are up nearly 50 percent or more in just the last four years.

Ford previews new C-Max ahead of upcoming debut

Looking at a Ford Focus? These days you can get it as a five-door hatch, a four-door sedan, or... that's all. European buyers don't even get our sedan, but they do get a wagon. And while the three-door hatch, two-door coupe and two-door cabrio have long since ended production, buyers around the world can also get the company's larger C-Max. And now, like the Focus upon which it's based, Ford is preparing to roll out a new version.
The tall wagon (or small minivan, depending on your perspective) is being treated to what Ford says is "an extreme makeover." Details to accompany the teaser image above remain few and far between, but following the spy shots we recently posted, it looks destined for some of the same visual updates as Ford rolled out on the 2015 Focus, with "even more refinement, practicality and technology."
Like the Mercedes B-Class, which is only available Stateside as an EV, American buyers can only get the C-Max in electrified form, either as the C-Max Hybrid or C-Max Energi. Overseas buyers, however, will be able to choose from a range of powertrain options and two wheelbase lengths - the longer of which boasts seven seats and the Grand C-Max name. (Remember when Chrysler did the same with its minivans?) Both are set to debut on September 17, so watch this space. After that, we'll expect to see it on display at the Paris Motor Show.