2014 Ford Mustang on 2040-cars

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Huge, pricey trucks haul jobs and profits for the Detroit Three

DECATUR, Texas — Mickey McMaster is on his 12th pickup truck. The 61-year old farm equipment dealer in Decatur, Texas, two weeks ago treated himself to a 2019 GMC Denali for around $69,000 — a reward for long hours at work. "For me this is the Cadillac of trucks, it's a real luxury vehicle," McMaster said. "I've worked my way up to afford a truck like this and it shows that I've earned it." McMaster is the kind of customer General Motors Co is banking on as it plans to add 1,000 jobs at a plant in Flint, Michigan that will build a new generation of its largest pickups. Demand from Texas and other heartland states for big pick-ups is providing a lifeline to many workers the No. 1 U.S. automaker is laying off at plants elsewhere. The Detroit Three automakers and thousands of their U.S. workers are counting on customers like McMaster to keep buying bigger and more luxurious pickup trucks even if overall U.S. vehicle demand weakens this year, as most analysts predict. At Flint, GM will build a new generation of its heavy-duty Chevrolet Silverado and GMC Sierras, including luxury models that are some of the most profitable vehicles on the planet. GM, Ford Motor Co and Fiat Chrysler Automobiles NV's Ram division own the segment and are each doubling down with new or redesigned models launching this year. Sales of heavy-duty pickups in the United States have grown to more than 600,000 vehicles a year, up more than 20 percent since 2013, according to industry data. Prices for luxury models can easily top $70,000. GM on Tuesday celebrated the launch of a new generation of heavy-duty GMC and Chevrolet pickups at the assembly plant in Flint, Michigan, that is now building all such trucks for the company. At the same time that GM is laying off thousands of U.S. workers and planning to shutter five North American factories, Flint is hiring. The plant runs on three daily shifts, six days a week. As the new model's assembly system ramps up, the plant's capacity will increase by more than 25 percent, plant manager Mike Perez told Reuters. The Flint plant plans to add 1,000 workers, more than half of the 1,500 factory workers who have asked to transfer from plants GM has targeted for shutdown as part of CEO Mary Barra's restructuring plan. "We're bringing in 50 to 100 people every week," said Perez. Workers last week were still finishing the job of retooling the Flint factory to build the new heavy-duty trucks as part of a $1.5 billion investment project.

Experts wonder if aluminum F-150 gives Ford a real advantage

There's no doubt that Ford is taking a risk in producing the body of its upcoming new F-150 pickup truck in aluminum. What is up for debate, however, is whether aluminum was a wise risk to take in the first place. Wards Auto took the opportunity to poll some experts on the subject of aluminum versus steel in the automotive sector, with somewhat unsurprising results.
Richard Schultz, a project consultant at Ducker Worldwide, which bills itself as "a leading aluminum industry consultant (though they also deal in steels), suggests that the potential drawbacks to aluminum - higher costs, lower supply - aren't really impediments to the auto industry's increased acceptance of the lightweight metal.
Similarly, Randall Scheps, global automotive marketing director for Alcoa, a massive aluminum producer, counters claims that aluminum is less safe for vehicle occupants, suggesting that the use of aluminum can actually increase safety as it could potentially allow for larger vehicles with more crush space than steel.

Ford picks up new Ranger overseas [w/video+poll]

The new Ford F-150 is lighter and more efficient than the model it replaced, but if it's a smaller Ford pickup that you really wanted, you're going to have to pack your bags. Because while Dearborn stopped selling the Ranger in North America years ago, it still offers one in markets overseas. And it's just rolled out a refreshed model at the 2015 Bangkok Motor Show in Thailand. Following the reveal of the new Everest sport-ute with which it shares its chassis, the refreshed Ranger pickup benefits from revised sheetmetal, powertrain and equipment throughout. The changes are punctuated by a front end with a more rugged-looking grille, a more sculpted hood and projector headlamps. The interior has been updated as well, not only in terms of style but equipment as well, with an eight-inch touchscreen display in the dashboard running Sync 2 and dual TFT displays flanking the speedo in the instrument cluster. Under the hood, buyers will be able to choose between a carryover 2.5-liter inline four with 163 horsepower and 166 pound-feet of torque that's the sole gasoline option or one of two diesel options: a 2.2-liter four now producing 158 hp and 284 lb-ft, or a 3.2-liter inline-five with 197 hp and 347 lb-ft. The diesel engines are more efficient than before with available stop/start engine management, and offer what Ford says is class-leading towing capability. Six-speed automatic or manual gearboxes transmit the power to the road through either the rear wheels or all four. Production will continue in Thailand for the Asia Pacific Market, South Africa for Africa and Europe, and in Argentina for Latin America. All told the new Ranger will be offered in 180 markets, around the world but for better or worse, ours won't be one of them. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.