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Ford bondage ads reportedly trigger firings at Indian ad agency

You will probably remember the ads for the Ford Figo hatchback in India, the ones that showcased the extra large boot of the little hatchback by joking that you can fit three of your enemies in the trunk. One of the ads had Michael Schumacher in the front seat, obviously pleased about having Sebastian Vettel, Lewis Hamilton and Fernando Alonso tied up in the back. But the other two had Paris Hilton and ex-Italian prime minister Silvio Berlusconi up front and three bound and gagged women in the back - in Hilton's case (shown above), it was the Kardashians.
This did not go over well, and Reuters reports that certain employees at JWT India have been fired over the matter. It is also reported that the images weren't actual advertisements, nor were they part of an actual campaign; JWT said they "were never intended for paid publication, were never requested by our Ford client." A JWT rep said the employees who created the ads did so on their own, Ford commented to Automotive News that the ads were "part of a creative exercise intended to test concepts for an advertising competition."
The problem, if the story is to be believed, is that the employees skipped the regular review protocols and uploaded their work to an ad industry site - they were found on Ads of the World. That page, like the employees, has been removed.

Ford's smartwatch apps let drivers unlock its EVs

In recent months, both Hyundai and Volvo have launched smartwatch apps, allowing car owners to control some of their vehicle's functions from the comfort of their wrist. Now Ford wants in on the action. In the latest update to its MyFord app, available on both iOS and Android Wear, the carmaker is letting drivers of select electric and plug-in hybrid models access information on their vehicle battery status (including the estimated range), enable the air-conditioning, lock and unlock the car and follow directions to where their car is parked. One particularly interesting feature is the addition of a personal driving score, which indicates how well you are driving by factoring in your average miles to the gallon, distance traveled and how efficiently you accelerate and slow down. The more green leaves you see on the display, the better you're driving. If you own a Ford C-Max Energi, Ford Focus Electric, or Ford Fusion Energi and either an Apple Watch or Android Wear smartwatch (or both), then download the app right away. This article by Matt Brian originally ran on Engadget, the definitive guide to this connected life. New Ford Smart Watch Apps Allow Electric Vehicle Owners to Check Status from their Wrist Smartwatch owners can now download an update for the MyFord® Mobile app in the Apple App Store and Google Play, which includes Android Wear and Apple Watch smartwatch applications The apps, developed by Ford engineers, allow users who drive Ford battery electric or plug-in hybrid vehicles to check their battery charge level, determine driving range before a trip and locate where their vehicle is parked, among many other offerings – all from their wrist MyFord Mobile watch apps specifically developed to fit the design of both round and rectangular watch faces DEARBORN, Mich., Sept. 16, 2015 – Drivers of Ford electric and plug-in hybrid vehicles can now access their battery charge status, unlock their doors and get a driving score from their last trip with the MyFord® Mobile application for smartwatches. "The app gives drivers the ability to quickly check important data like available range before leaving on a journey – without having to access the mobile application on their smartphone," said David Hatton, Ford manager, Connected Vehicles and Services.

Ken Block's Gymkhana 8 to feature Dubai Police cars?

Yesterday we showed you the shiny Ford Fiesta that Ken Block will slide, spin, and hoon through the next Gymkhana video. In case the image above isn't clear, that video will drop at midnight EST on February 30th on the Ford Performance YouTube channel. We don't know all the entire premise of the video yet, but this Tweet from the man himself reveals that the video will be set in Dubai. Block is standing on the Fiesta we saw yesterday, and arrayed behind him are a handful of those famous Dubai Police cars you're probably familiar with. The force has a fleet of sportscars and supercars, and the purpose is outreach and goodwill among its citizenry, not necessarily the pursuit of criminals. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. From left to right, we can see a Maserati GranTurismo, Porsche 911, what looks to be a Nissan GT-R obscured by Block's Fiesta, a McLaren (likely a 650S), Ford Mustang, and a Ferrari 599 of some ilk. Will they take part? Maybe Block will try and run from what might be the most horsepower-intensive police fleet in the world. We'll have answers (and a few minutes of pure Block hooniganism) in a few days. Related Video: