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Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Watch Tanner Foust hustle the Fiesta ST 'round the 'Ring

The last time we saw Tanner Foust at the Nürburgring he was sloshing an SVT Raptor from kerb to kerb. Sticking with Ford but swapping keys, this time the drift champion and Top Gear USA host goes to the opposite end of the manufacturer's tuner garage and plucks a Fiesta ST for 'Ring duty.
The 179-horsepower front-wheel-driver acquits itself well by the end of the video. But be warned, Foust doesn't set a 'Ring time and it's shot like a commercial... because that's what it is. Still, you can enjoy all two minutes and 31 seconds of it below.

Most American Cars | Honda Makes the Top 10 List

The car built with the most American/Canadian parts content is the 2021 Ford Mustang GT – with the manual transmission, specifically, no less – giving Ford a second consecutive year atop the American University Kogod Business School annual "Made in America Auto Index. We already knew that it doesn't get much more American than a V8 pony car, but now we've got the numbers to prove it.  Ford's iconic coupe takes the number one slot pretty convincingly this year, with 88.5% of its components coming from U.S. or Canadian sources. Appropriately, though perhaps confusingly, 21 models made the top 10 list in 2021. As you may have surmised, this is the result of multiple ties. Note also that many models appear more than once to account for variants built with parts from different sources. The top-ranked Mustang is a perfect example; The automatic drops into into a tie for 10th, right next to the EcoBoost model and Ram's 1500 Classic with the 3.6L V6.  The "America" theme runs pretty strongly through the top "10," with the Chevrolet Corvette sitting pretty in second place, followed by all three variants of Tesla's Model 3 electric car. Honda also makes several appearances thanks to its rather significant U.S. manufacturing footprint. Here are the 21 vehicles that make up the top 10 this year – don't worry, it feels just as weird to type as it does to read. Last year's winner, the midsize Ford Ranger pickup, cratered to 16th place, dropping from 70% American parts content to just 45%. Keep in mind, however, that the pandemic has forced automakers to source parts outside of their normal supply chains, and such drops should be taken with a grain of salt. Kogod noted that the overall proportions of content between manufacturers remained relatively unchanged despite what appear to be significant shake-ups such as this one.  "While the trend TDC for cars assembled in the US is consistent over time, both Daimler and Subaru saw significant drops in their average US content," the summary said. "This may be the result of US shortages of parts and components as the impacts of the covid pandemic created significant disruptions in automotive supply chains." Watch Ford Build a Bronco: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.