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Amazon is showcasing its big push into cars and transportation at CES

From making cars talk using Alexa's voice to managing data from factories full of robots, Amazon wants a big piece of the action in transportation, and next week at CES will unveil more about its strategy to achieve that goal than ever before. The Seattle retail and cloud services powerhouse plans to use the annual technology show in Las Vegas to unveil its plan to be a major player in self-driving vehicle technology, connected cars, electric vehicles and management of the torrents of data generated by automakers and drivers, company executives told Reuters. Amazon Web Services, which provides large-scale cloud computing and data management services, is central to Amazon's strategy. "We really are extending ourselves more and more out in the ecosystem from manufacturing to connected car," Jon Allen, head of professional services in Amazon Web Services' automotive practice, said in a telephone interview. "The takeaway message on this is if you go to CES this year we really are taking it as a 'One Amazon' view." Until now, Amazon has shown its transportation strategy to investors — and rivals — one piece at a time. Amazon has invested in self-driving software startup Aurora. It also has signed deals with automakers to deliver packages to vehicle trunks, help develop electric vehicle charging networks and use AWS to network their factories. The Seattle company will share the CES stage with partners such as virtual reality firm ZeroLight, electric vehicle startup Rivian, Canada's BlackBerry Ltd and video game software development company Unity Technologies. "It's our attempt to weave everything together in a single experience for our customers," Dean Phillips, AWS' automotive technical leader, told Reuters. "Customers don't distinguish AWS from Alexa from Amazon.com. It's Amazon."   Related: As GM readies Alexa convenience for vehicles, we ponder its dark side   At CES, ZeroLight and GM's Cadillac will demonstrate how they are partnering to develop an online vehicle configuration experience that will allow high-fidelity images of vehicles that consumers build online to be taken with them on visits to dealers, Phillips said. The process can open the door to dealers better meeting customer needs by knowing what users focused on when building their dream car. It has already boosted profit per vehicle at Volkswagen's Audi brand by an estimated 1,200 euros ($1,340), he said.

Ford recalls 382k vehicles across six campaigns

Ford needs to repair a total of 381,633 vehicles in North America across six newly announced campaigns, including five safety recalls and one compliance recall. By far the largest of these campaigns covers the 342,271 examples of the 1998-2003 Windstar to double check an earlier recall repair. Among these, 283,413 are in the US and 58,858 are in Canada. The combination of corrosion and stress can cause cracks in the rear axle and eventually lead to the part to snap completely. The company reports a small number of accidents might be connected to this, but there are no injuries. The minivans were recalled for this issue back in 2010, and it was investigated by NHTSA. According to Ford's latest announcement, the reinforcement brackets on some of these models might not have been installed correctly. This time, dealers will perform an inspection. Minivans with incorrectly installed brackets will get a new rear axle. The rest of the owners will be offered a deal to replace the part at a reduced cost. The next largest campaign covers 36,857 examples of the 2015 F-150 to fix a problem with the adaptive cruise control. Specifically, there are 33,481 affected trucks in the US, and 3,376 in Canada. According to Ford, "when passing a large, highly reflective truck" the radar in the system can misidentify a semi as being in the same lane as the pickup. The collision warning system would then activate, slowing the F-150. There's one report of an accident with this happening but no injuries. The fix is simply an update to the adaptive cruise control module software. Ford also has a recall for 1,477 examples of its 2016 F-53 and F-59 stripped chassis models, and they're all located in the US. A manufacturing issue might allow the trucks to shift into reverse without the driver first applying the brakes. There are no reports of any accidents from this, though. To repair the problem, the models get a new transmission shift control bracket and an adjustment to the shift cable. The Blue Oval's safety compliance recall covers 708 examples of the 2016 Fusion and Lincoln MKZ, including 658 of them in the US, 28 in Canada, and 22 in Mexico. On these models, a manufacturing problem with the fuel tank could allow it to crack in a crash, which isn't allowed under federal rules. There are no reports of accidents, injuries or fires. The fix will be a new fuel tank for all of them. The company is also repairing 251 units of the 2015 Taurus and Lincoln MKS, plus the 2016 Explorer.

2016 Ford Focus RS leaps to 62 in 4.7 seconds, starts at $36,605

We don't have to wait for the numbers to leak onto Ford's website again because the Blue Oval is now officially confirming that starting price of the 2016 Focus RS at $36,605 in the US, which includes $875 for destination. That money buys quite a quick hot hatch too – the RS with at least 345 horsepower can sprint to 62 miles per hour in mere 4.7 seconds and eventually reach a top speed of 165 mph. The 4.7-second blast bests the 0-60 times from lower-powered competitors like the Subaru WRX STI (5.1 seconds) and the Volkswagen Golf R (4.9 seconds). A few high-horsepower Europeans could outrun it, though, including the newly upgraded 2016 Mercedes-Benz CLA45 AMG (4.1 seconds) and Audi RS3 (4.3 seconds to 62 mph). This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. A combination of launch control, all-wheel drive, and torque vectoring at the rear axle might make that quick acceleration consistently achievable, too. Drivers just select the option from a menu, put the hot hatch into first gear, floor the gas pedal, and let off the clutch. The car rockets away, and a shift light on the instrument cluster illuminates at 5,900 rpm. It starts blinking at the 6,800 rpm redline. We just need to get through the winter to see which car wins in a real-world drag race. The Focus RS is being built in Saarlouis, Germany, and the first North American deliveries are expected in the spring of 2016. Ford isn't talking options yet, but the previous leak suggests things like navigation, leather seats, a sunroof, and 19-inch wheels with Michelin Pilot Sport Cup tires will be available. Related Video: FORD'S ALL-NEW FOCUS RS SPRINTS TO 62 MPH IN 4.7 SECONDS AND HITS 165 MPH All-new 2016 Ford Focus RS sprints from 0-62 mph in 4.7 seconds and reaches a maximum speed of 165 mph Fastest-ever Ford RS model will start at $36,605 featuring Ford Performance All-Wheel Drive and a projected 350 horsepower and 350 lb.-ft. of torque from its 2.3-liter EcoBoost® engine Innovative Focus RS offers drive modes – including industry-first drift mode – along with launch control; customer deliveries of high-performance hatchback start in North America in spring 2016 DEARBORN, Mich., Sept. 16, 2015 – Ford Motor Company's all-new Focus RS will sprint from 0-62 mph in 4.7 seconds – making the high-performance hatchback the fastest-accelerating RS model yet.