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Ford tries to get a better handle on what EV drivers want

Ford says more than nine out of 10 electric-vehicle drivers indicate that their current EV won't be their last. Which is a good thing. Given the Blue Oval's most recent green-car sales, that next EV purchase couldn't come soon enough. The automaker took a poll of 10,000 electric-vehicle owners in the US and found that, among other things, more than 80 percent either already have or are considering installing solar panels to enable off-the-grid vehicle charging from home. Less surprising, these drivers use their smartphones to do things like check the car's battery charge and remotely turn on or off their cars' air-conditioning or heating systems before setting off on a drive. Of course, these folks want a little bit more from their smartphone apps. Most handy would be a public charging station locator as well as the ability to reserve and pay for electric charging sessions in advance. And more fast-charging stations appear to be in store, as almost half of the battery-electric vehicle drivers use conventional 110-volt outlets to charge their vehicles at home. Ford is hoping that these repeat-driver indicators bode for good things in the future. Last month, the automaker sold almost 5,800 hybrids, plug-in hybrids, and battery-electric vehicles in the US. That was down 27 percent from a year earlier. Notably, Ford Focus Electric sales dropped 32 percent from a year earlier to just 135 units, and have fallen 16 percent for the year. It's not just Ford that's facing difficulties. US plug-in vehicle sales overall dropped 22 percent from a year earlier to about 8,600 units. Related Video: Featured Gallery 2012 Ford Focus Electric: Quick Spin View 18 Photos News Source: FordImage Credit: Copyright 2015 Sebastian Blanco / AOL Green Ford Green Culture Smartphone Electric PHEV app

Ford hiring 800 more salaried workers than originally expected

Ford is on a roll this year, with excellent quarterly earnings and better-than-expected vehicle sales leading to 800 more job opportunities with the Blue Oval. In January, Ford announced that it wanted to hire 2,200 salaried employees, but, since then, that figure has been revised to 3,000, representing a 36-percent increase over original projections. About 1,500 of those jobs remain, 80 percent of which are technical professional positions.
"Engineers and technical professionals are in as much demand as our cars, trucks and SUVs," says Felicia Fields, Ford Group Vice President for Human Resources. Helping to spur this job growth are increasing market share on both the West and East Coast and robust demand for the Ford Escape and F-150.
To find job candidates, Ford is reaching out to them via Facebook, Twitter and LinkedIn, in addition to the company's corporate career site. The Blue Oval is also ramping up its presence on college campuses.

Ford owns Automotive Loyalty Awards, Audi and Subaru are king of conquests

Customers are a commodity in the automotive industry, and like any other commodity, automakers trade them back and forth. Only nobody wants to give up their customers - just to keep the ones they have and try to attract others.
That's what the Polk Automotive Loyalty Awards are all about. Every year the industry research body names the automakers, brands and models that manage to keep their customers coming back for more - and attract buyers to switch from other makes. Ford usually does pretty well, but this year it rose above even its own track record.
Not only did Dearborn win the Overall Loyalty to Manufacturer award, but also the Overall Loyalty to Make. Ford also took the African American category, and the F-150 was named the top full-size half-ton pickup in customer loyalty. Ford COO Mark Fields (pictured above) accepted the awards and gave the keynote address at the awards ceremony.