1991 Ford Mustang on 2040-cars

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Why the Detroit Three should merge their engine operations

GM and FCA should consider a smaller merger that could still save them billions of dollars, and maybe lure Ford into the deal. Fiat-Chrysler CEO Sergio Marchionne would love to see his company merge with General Motors. But GM's board of directors essentially told him to go pound sand. So now what? The boardroom battle started when Mr. Marchionne published a study called Confessions of a Capital Junkie. In it, Sergio detailed the amount of capital the auto industry wastes every year with duplicate investments. And he documented how other industries provide superior returns. He's right, of course. Other industries earn much better returns on their invested capital. And there's a danger that one day the investors will turn their backs on the auto industry and look to other business sectors where they can make more money. But even with powerful arguments Marchionne couldn't convince GM to take over FCA. And while that fight may now be over, GM and FCA should consider a smaller merger that could still save them billions of dollars, and maybe lure Ford into the deal. No doubt this suggestion will send purists into convulsions, but so be it. The Detroit Three should seriously consider merging their powertrain operations, even though that's a sacrilege in an industry that still considers the engine the "heart" of the car. These automakers have built up considerable brand equity in some of their engines. But the vast majority of American car buyers could not tell you what kind of engine they have under the hood. More importantly, most car buyers really don't care what kind of engine or transmission they have as long as it's reliable, durable, and efficient. Combining that production would give the Detroit Three the kind of scale that no one else could match. There are exceptions, of course. Hardcore enthusiasts care deeply about the powertrains in their cars. So do most diesel, plug-in, and hybrid owners. But all of them account for maybe 15 percent of the car-buying public. So that means about 85 percent of car buyers don't care where their engine and transmission came from, just as they don't know or care who supplied the steel, who made the headlamps, or who delivered the seats on a just-in-time basis. It's immaterial to them. And that presents the automakers with an opportunity to achieve a staggering level of manufacturing scale. In the NAFTA market alone, GM, Ford, and FCA will build nearly nine million engines and nine million transmissions this year.

2015 Ford Mustang earns Five Stars from NHTSA [w/video]

We already know that the latest Ford Mustang is a pretty potent pony car in terms of its performance potential, but according to the government, it's a safe choice too. The National Highway Traffic Safety Administration recently released its New Car Assessment Program crash test results for the 2015 'Stang coupe, and it came away with top five-star overall ratings in every evaluation. The Mustang received a five-star overall score and five stars for its frontal, side and rollover ratings. The only minor ding was a four-star result just for the backseat in a side barrier crash. According to NHTSA, "Although not included in the star rating, the rear passenger's thoracic rib deflection was elevated." You can check out the full NCAP evaluation, here. According to Ford, the latest Mustang has twice as many airbags and crash sensors as the outgoing model. NHTSA also likes that the pony car offers a rearview camera and forward collision warning – two of the technologies that the agency recommends buyers getting for added safety. Watch the car crash in the video below. 2015 MUSTANG EARNS HIGHEST VEHICLE SAFETY RATING FROM NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION National Highway Traffic Safety Administration awards the all-new 2015 Mustang a five-star Overall Vehicle Score in its New Car Assessment Program All-new Mustang has twice as many airbags, twice as many peripheral crash sensors and additional pretensioning safety belt technology compared to the outgoing model The new Mustang is the first car to offer four-, six- and eight-cylinder engines that each produce at least 300 horsepower – a 300-horsepower 3.7-liter V6, a more powerful 435-horsepower 5.0-liter V8, and an all-new 310-horsepower 2.3-liter EcoBoost® engine DEARBORN, Mich., Feb. 11, 2015 – The 2015 Ford Mustang received a top safety rating from the National Highway Traffic Safety Administration (NHTSA). The 2015 Mustang earned a five-star Overall Vehicle Score in NHTSA's New Car Assessment Program (NCAP) testing. The New Car Assessment Program is the National Highway Traffic Safety Administration's evaluation program for new vehicle designs established to test for performance against safety threats. Now on sale at Ford dealers, the all-new 2015 Mustang received five stars in the frontal crash test, five stars in the side crash test and five stars in the rollover crash test. "The new Mustang was built from the ground up," said Carl Widmann, Mustang chief engineer.

The Ford that won't let you speed

The new Ford S-Max introduces a technology called Intelligent Speed Limiter, a cruise control setting that can read speed limit signs and automatically keep the car at the maximum posted speed even when that speed changes. The driver activates it by pressing a button on the steering wheel, the S-Max does the rest, and the minivan will inform the driver if it exceeds the limit for some reason, for instance, when going downhill. Slowing down, like when crossing from a 40 mile-per-hour zone to a 30-mph zone, is handled by fuel flow, not by the brakes - the car simply cuts engine power. It works anywhere from 20 mph to 120 mph, yet as with every other cruise control it's totally driver controlled; pressing the accelerator will override the system at any time. The aim is to help drivers avoid tickets, not take over the car. You can only get it on the UK S-Max for now. There's a video above that explains it and press release below with more information. Could this spell the end for speeding tickets? March 23, 2015 -- Breaking the speed limit is not something we always do on purpose. All the same, it can be costly in terms of fines, and driving bans, as well as playing a significant role in many road accidents. In the U.K. alone, in 2013, more than 15,000 drivers received fines of GBP100 or more for speeding. We are now launching Intelligent Speed Limiter, a technology that could help prevent drivers from unintentionally exceeding speed limits. The system monitors road signs with a camera mounted on the windscreen, and slows the vehicle as required. As the speed limit rises, the system allows the driver to accelerate up to the set speed – providing it does not exceed the new limit. "Drivers are not always conscious of speeding and sometimes only becoming aware they were going too fast when they receive a fine in the mail or are pulled over by law enforcement," said Stefan Kappes, active safety supervisor, Ford of Europe. "Intelligent Speed Limiter can remove one of the stresses of driving, helping ensure customers remain within the legal speed limit." Further new technologies available for the new S-MAX include the Pedestrian Detection system that will reduce the severity of some collisions involving vehicles and pedestrians, or help drivers avoid some impacts altogether. The versatile people-mover also is equipped to help out at junctions where it is difficult to see.