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Autoblog Minute: Ford reports record second-quarter profits

Second-quarter financial results are in, and Ford reports increased profits. Autoblog's Mylencia Gillenwaters reports on this edition of Autoblog Minute. Show full video transcript text [00:00:00] Second-quarter financial results are in, and Ford reports increased profits. I'm Mylencia Gillenwaters and this is your Autoblog Minute. Ford Motor Company reports second-quarter financial results including a pre-tax profit of $2.9 billion dollars and a net income of $1.9 billion. Excluding special items charges, this marks a 10-percent increase over last year's profits. This latest report from the Dearborn-based automaker marks their best quarterly profit since 2000. Looking forward [00:00:30] CFO Bob Shanks said in a statement that he expects the second half of the year to be even better, as supply constraints of the redesigned Ford F-150 affected first-half sales. For Autoblog I'm Mylencia Gillenwaters. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Earnings/Financials Ford Autoblog Minute Videos Original Video

New Chevy ad suggests truck war is alive and well | Autoblog Minute

Senior Editor Greg Migliore discusses Range Rover spy shots, Faraday Future's new executive hire, and the Chevy-Ford truck war. Ferrari Ford SUV Autoblog Minute Videos Original Video transportation faraday future marco mattiacci

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.