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2015 Ford F-150 [w/videos]

To learn more about the all-new 2015 F-150 and get an early read on its potential hero-or-zero status, we flew to the heart of full-size pickup truck country, San Antonio, TX, to spend a day driving, towing and playing in the mud with an assortment of Ford's innovative new trucks.
First, a caveat - while we feel we have a reasonably good handle on the new F-150 after attending this first-drive event, we are far from ready to pass definitive judgment on the success of this radically new rig. Our time in the various models was lamentably limited and we felt rushed. With so much at stake and with so much to talk about and experience, we had zero alone time with the vehicle - there were Ford folks shadowing us at every moment.
And we still don't know everything there is to know about the trucks, as Ford is withholding some of its most crucial numbers, including curb weight data and anticipated EPA fuel economy figures. We don't even have a firm on-sale date. All of this information is typically disclosed - or at least officially estimated - at the time of a new vehicle's first drive. This limits the scope of the judgments we feel comfortable making based on our first encounter.

Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

2015 Ford Expedition stays the course, adds EcoBoost power

The era of the body-on-frame, fullsize SUV is rapidly vanishing in favor of smaller, unibody crossovers. However, Ford still sees life in the segment with the reveal of the updated 2015 Expedition, now available (solely) with the company's 3.5-liter EcoBoost V6. The new truck will make its public debut at the 2014 DFW Auto Show in Dallas on February 19.
The loss of the previous 5.4-liter V8 in favor of Ford's 3.5-liter, direct-injected, twin-turbocharged V6 engine might rankle some of the Expedition's fans, but Ford claims that the change gives the SUV better fuel economy, more power and increased low-end torque than before. Unfortunately, official engine specifications won't be released until later this year, but Ford says engine output will be similar to the 365 horsepower and 360 pound-feet of torque that this powerplant produces in other applications. The EcoBoost is mated to a six-speed automatic transmission, and the SUV now uses electrically assisted power steering, for an even greater fuel economy advantage. Ford claims this also allows for better maneuverability at low speeds and better feel at high speeds.
Exterior styling is basically unchanged for 2015. The front end has the same three-bar chrome grille and headlight design, but the lower air dam gets added chrome and LED lamps. The rear gets more brightwork on the hatch, and there's a chrome-tipped exhaust pipe. As before, Ford is offering the Expedition in two wheelbase lengths - 119 inches and 131 inches. A new, optional, continuously controlled damping system alters suspension settings constantly based on 46 parameters and offers comfort, normal and sport modes (just like the Expedition's sister, the recently refreshed and decidedly less-attractive Lincoln Navigator).