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Ford Gets The Aluminum F-150 Ready For Prime Time

Russell Barnett, a Ford dealer in Tennessee, is ready for aluminum. Ford is using the metal almost exclusively in body of the 2015 version of its best-selling F-150 pickup, which starts arriving at dealerships next month. Barnett is already answering customers' questions about the truck. And he's updated his repair shop not only for the F-150, but in anticipation that other Ford brands such as the Mustang will eventually make the switch from steel. But, just in case, he ordered some extra steel-bodied 2014 pickups. "There will be some people who won't want to change for a while," says Barnett, who says pickups make up around half of the annual sales at his dealership in rural Winchester. Ford is doubling down on aluminum, which is lighter - and more expensive - than steel but just as tough. The new truck is the company's response to customers' requests for a more fuel-efficient and nimbler pickup. Fordhopes the advantages outweigh customer doubts about the durability of aluminum or potential repair costs for the pricier metal. It's a big risk. So far this year, one out of every three vehicles Ford sold in the U.S. was an F-Series pickup. Morgan Stanley estimates F-Series trucks account for 90 percent of Ford's global automotive profit. On Tuesday, it kicked off production of the new truck at its Dearborn Truck Plant, four miles from the company's headquarters. "Yeah, this is a risk, but it's one well worth taking." said Bill Ford, the company's executive chairman, as he stood alongside the assembly line. "For our customer, this is a big, big leap forward." The trucks have been the best-selling vehicles in the U.S. for 32 straight years; last year, Ford sold nearly 100,000 more full-size pickups than General Motors. Aluminum isn't new to the auto industry, but this is the first time it will cover the entire body of such a high-volume vehicle. Ford made 647,697 F-150 pickups at its two U.S. plants last year; that's one every 49 seconds. If Ford's bet pays off, it could pad its lead in the lucrative truck market. More importantly, aluminum "future proofs" the truck - and the company - in an era of rising fuel economy standards, says Karl Brauer, a senior analyst with Kelley Blue Book. Ford will announce the truck's fuel economy figures later this month. That could determine if it steals customers away from the Silverado or Ram. Truck buyers are among the most loyal in the auto market.

Ford Mustang is the world's best-selling sports car

The Ford Mustang is unquestionably a performance icon in the US, but now the venerable pony car can tout being among the world's favorites, too. According to the latest global data by IHS Automotive, the 'Stang is the world's best-selling sports car through the first half of 2015, with 76,124 registrations. That's a 56-percent increase for the Mustang over 2014's numbers. Making the title slightly more impressive is that this honor comes before the right-hand drive variants go on sale. The first shipments of those don't arrive until at least November. However, a line is already forming. According to Ford, there are nearly 2,000 Mustang pre-orders in the UK, almost 3,000 in Australia, and 400 in New Zealand. The popular model is also launching in South Africa, Japan, and a few other right-hand-drive countries. The Mustang's introduction is also going quite well in China, but the car is of course still most popular here in the US. Through August, deliveries are up 53.1 percent with 86,769 examples going to dealers. The 'Stang is beating its arch rival Chevrolet Camaro in sales, but given the Chevy's age that fight isn't too fair. When production of the sixth generation Camaro gets up to speed, the battle should get really interesting. Related Video: Ford Mustang: World's Best-Selling Sports Car in Early 2015; Production Begins on Right-Hand-Drive Model - Mustang is the world's best-selling sports car in the first half of 2015, according to IHS Automotive global registration data - Global Mustang momentum continues to build as production of the right-hand-drive model officially kicks off at Flat Rock Assembly Plant - 2015 marks first year Mustang is available to customers around the world in more than 100 markets and the first time a right-hand-drive model will be widely available DEARBORN, Mich., Sept. 8, 2015 – Customers around the world have made Ford Mustang the best-selling sports car on the globe during the first half of the year, according to global IHS Automotive registration data. During the first six months of 2015, customers globally registered 76,124 vehicles – a 56 percent increase versus the same period last year. "Initial global response to the Mustang has been strong, and we are only in second gear," said Stephen Odell, executive vice president, Global Marketing, Sales and Service.

Ford Focus Electric gets $6,000 price drop, now starts at $29,995

In early 2013, the Nissan Leaf shed a massive $6,500 from its $35,200 base price to offer a new starting price of $28,800. Since then, we have seen numerous other plug-in vehicles get smaller price tags, from the Honda Fit EV (lower lease price) to the Chevrolet Volt (around $5,000 lower) to the Mitsubishi i (a $6,130 drop). Last year, Ford lowered the $39,200 price of the Focus Electric by around $4,000, but that hasn't been enough to get the Ford EV to really compete, saleswise, with other plug-in vehicles on the market. But wait, as they say, there's more. This past weekend, Ford lopped another $6,000 from the price of both the 2014 model year Focus EVs currently on dealer lots as well as the redesigned 2015 models that are now rolling out (they're basically the same car, minus some appearance changes). Ford spokesman Aaron Miller confirmed to AutoblogGreen that the Focus EV will now start at $29,995 and said that reducing the price should make the Blue Oval's only pure EV competitive. "We hope by reducing the price we're giving consumers another reason to consider it," he said. Through the end of September 2014, Ford has sold just 1,534 Focus EVs in the US (the model sold 1,335 in the first nine months of 2013). For comparison's sake, the Nissan Leaf starts at $29,010 and sells around 3,000 units a month in the US. Miller notes that the Focus EV has been selling the best on the West Coast, and is also doing well on the East Coast. After that, he said Atlanta and the Great Lakes area also see decent sales of model's admittedly small pie. We can only assume that offering the EV for under $30,000 will make that pie somewhat bigger.