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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2016 Ford F-150 gets Sync 3, appearance packs

After the groundbreaking move to aluminum for the bodywork of the 2015 Ford F-150, it's easy to understand Ford keeping the updates light for the 2016 model. However, while there are no drastic changes for the upcoming model year, customers will benefit from a few tiny tweaks. Among the biggest improvement to the truck's usability is the move to the Blue Oval's latest Sync 3 infotainment system to replace Sync with MyFord Touch. Now running on Blackberry's QNX, the software claims to be faster and more intuitive. It also means a redesigned screen layout. As a pickup, the F-150 is meant to work, and Ford's trying to make that a little easier with the newly available Pro Trailer Backup Assist. When activated, drivers turn a knob in the direction they want the trailer to go. From there, the truck makes the necessary steering changes and limits the speed. Finally, for buyers wanting some extra style, Ford is bringing some updates to the exterior. Shadow Black and Lithium Gray are new colors that replace Tuxedo Black and Guard Metallic, respectively. There are also now brawny looking Special Edition Appearance Packages for the XLT and Lariat (pictured above) that include 20-inch anodized aluminum wheels, black running boards, smoked headlights, and side graphics. Both have a dark grille but with red accents on the Lariat and black mesh on the XLT. Inside, the seats feature Alcantara inserts with red bolsters, and crimson accent stitching is throughout the cabin. Finally, there is also the previously announced compressed natural gas prep pack. Feel free to read all about the new 2016 F-150 in the press release below. 2016 F-150 CONTINUES TO INNOVATE WITH AVAILABLE PRO TRAILER BACKUP ASSIST, ALTERNATIVE FUEL CAPABILITY AND SYNC 3 Pro Trailer Backup Assist helps make backing up a trailer as easy as turning a knob New Special Edition Appearance Packages available on XLT and Lariat with unique wheels, graphics and finishes Compressed Natural Gas/Propane gaseous fuel prep package available for 5.0-liter V8-equipped F-150s, helping reduce operating costs and tailpipe CO2 emissions The 2016 Ford F-150, part of Ford F-Series, America's best-selling truck for 38 years, continues to innovate with the addition of breakthrough towing technology, new Special Edition Appearance Packages, SYNC 3 and alternative fuel capability. All-new Pro Trailer Backup Assist makes it easier for drivers of all skill levels to back a trailer up to launch a boat or park in a driveway.

Watch NASCAR racer Brad Keselowski do a burnout... in a hotel conference room

A vast majority of hotels frown upon smoking inside the building these days, but Brad Keselowski doesn't follow the rules. During his introduction at the 2013 MiilerCoors Distribution Convention, the reigning NASCAR Sprint Cup champion smoked the tires of his Miller-sponsored Ford Fusion stock car, adding a pair of thick, black stripes to the carpeting of the Marriott World Center's conference room.
This definitely isn't a high-quality video, but it's the perfect vantage point to watch Keselowski lay down some rubber and receive a well-deserved standing ovation after pulling up in front of the crowd. Check out the short-but-sweet video posted below.