1930 Model A Roadster Pickup on 2040-cars

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Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

GM, Ford and FCA expected to extend coronavirus shutdown into April

U.S. automakers General Motors, Ford and Fiat Chrysler are expected to extend their current shutdown in North America into the month of April as the fight to slow the spread of the coronavirus continues. At this point, the exact dates that Detroit's Big Three automakers will restart vehicle production remains up in the air. Ford said in a statement that it does not plan to restart production until at least April 6 but warned it could be further delayed into April. United Auto Workers President Rory Gamble sent a letter to union members saying that FCA had "no plans to reopen on March 30." GM has yet to confirm its plans — its last statement said the decision when to reopen "will be reevaluated week-to-week after" March 30 — but unnamed sources told Reuters that it will also comply with Michigan Governor Gretchen Whitmer's order barring non-essential businesses from operating until April 13. Gamble's letter said the union is "waiting to hear from GM and are demanding that they put our membersÂ’ safety first and adhere to government and health officialsÂ’ recommendations to stay-at-home." A spokeswoman for Whitmer was unable to clarify on Tuesday whether auto production is considered essential or not. Michigan has declared vehicle sales by auto dealers to be impermissible under the order, but dealerships and other facilities can make repairs.  The UAW also said two Fiat Chrysler union members — one in Indiana and one in Michigan — have died after contracting the coronavirus. A group representing major U.S. and foreign automakers warned in a letter to U.S. lawmakers with other industry groups on Monday that, "Auto industry analysts are expecting sales to be down by as much as 40 percent in March compared to 2019." The letter said 95% of North American auto plants are currently closed. Reuters contributed to this report. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Government/Legal Hirings/Firings/Layoffs Plants/Manufacturing Chrysler Fiat Ford GM coronavirus

Lincoln plans electrified versions of all models by 2022, say sources

DETROIT - Ford Motor Co's premium Lincoln brand plans to offer hybrid gasoline-electric versions of all its U.S. models by 2022, according to three sources familiar with the plans. Details could be announced as early as Oct. 3, when Ford Chief Executive Officer Jim Hackett plans to update investors on the automaker's strategy. Company officials are also considering whether to introduce one or more all-electric Lincoln models, one source said. The proposed electrification scheme could be critical to Lincoln's future in China, which will require automakers to make electric vehicles an increasing percentage of their total sales. The Lincoln hybrids are part of a broader Ford program to offer at least 18 new electric and hybrid models over the next five years, the sources said. Lincoln aims to follow a path blazed this year by several European premium brands, including Daimler AG, Zhejiang Geely Holding Group's Volvo Cars, BMW and Jaguar Land Rover, all of which have announced plans to offer more hybrid and all-electric vehicles. Global luxury brands are responding to competitive pressure from Elon Musk's Tesla Inc, and proposals by the Chinese government to mandate significantly higher levels of electric vehicle sales in the world's largest auto market. The plan to offer a portfolio of Lincoln hybrid models was crafted before Hackett took over in May, the sources said. Ford said in January 2016 it would spend $4.5 billion to electrify a portion of its U.S. fleet, including hybrid versions of the Mustang and the F-150, and at least 11 other models. The extent of its electrification effort, including details on specific new and redesigned models, has not previously been disclosed. A Ford spokesman said the company would not comment on future products. As the Lincoln brand rolls out redesigned versions of its existing models and introduces at least one new model, it is planning to introduce plug-in hybrid versions of those vehicles, beginning with the redesigned MKC crossover and the new Aviator crossover in 2019, the sources said. The redesigned Lincoln Navigator utility vehicle, which goes on sale this autumn, is expected to add a conventional hybrid version in 2019. Subsequent redesigned Lincoln models, including the MKZ sedan in 2020 and the Continental sedan and MKX crossover in 2022, are expected to include plug-in hybrid variants, the sources said.