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Ford rethinking vehicle launch strategy

With a new boss at the helm, Ford is looking at new ways to improve its vehicle launches in North America to prevent recent issues that have popped up with models like the Lincoln MKZ, Ford Escape and Ford Fusion. Speaking with Automotive News, Ford's new president of the Americas, Joe Hinrichs, revealed a few ways the automaker plans to avoid early build issues such as the engine fires on certain 2013 Escape and Fusion models and months-long delays for customers to receive their MKZs.
It sounds like the root of the problems may have been Ford's relationship with suppliers compounded by the fact that the product surge came on the heels of the recent industry-crippling recession, and in the AN article, Hinrichs says improvements are being made to reduce problems during the launch of new or redesigned models. Three such improvements that were implemented during the first quarter of this year including more rigorous quality comparisons, better use of computer technology to catch major problems sooner and hiring engineers to work closer with suppliers.

Ford says utility vehicles are key to global growth

While most of us believe that small, fuel efficient cars are the key to global expansion for US automakers, Jim Farley, Ford's vice president of Global Marketing, thinks otherwise. Last week, we attended an exclusive sneak preview of the Ford Edge Concept in advance of the Los Angeles Auto Show, and Farley told us that it's actually utility vehicles that will help the Blue Oval gain market share overseas. "There is no other segment in our industry that is growing like utilities," he said. "We expect over the next five years this full family of [utility] vehicles to really drive our growth as a company."
And Farley has the numbers to back it up, too. Ford projects overall automotive sales to grow 23 percent from 2012 to 2017, but the company's utility vehicles are expected to boom by an impressive 41 percent during that same period. Much of that growth will be in China, where Ford estimates its utility sales will explode. "The biggest opportunity for us globally for utilities is in China," Farley said. "China utility growth is expected to more than double from where it is today to 2017, which isn't that far away." Most astounding is that Ford projects its own utility sales in China will eventually increase by more than 2,000 percent when smaller crossovers, such as the EcoSport and Kuga (sold as the Escape in North America), and the Edge and Explorer, are factored in.
Ford's VP also expects utilities to lead the way in the struggling European market. "With all the difficulties of the European market, there is one segment that has actually expanded in volume over the last several years even though the market is way down, and that's utilities," Farley told us. Ford estimates that their utility sales will grow 65 percent in Europe from 2012-2017. "The utility segment is projected to grow we think about thirty percent between now and 2017 in Europe, and we think we are going to grow twice that rate as a brand," Farley continued.

What to see at the Detroit Auto Show 2023

The 2023 North American Auto Show — also known as the Detroit Auto Show — is underway downtown. If you want to attend the public days of the show taking place September 16-24, hereÂ’s what you need to know about attending. But now that Autoblog has done our reconnaissance during the showÂ’s press days, we can tell you about the actual cars (and other things) you can see and experience. WhatÂ’s new? Ford The big new item from Ford is the 2024 F-150 pickup. You can check out the new trick tailgate, and see what the fuss is all about. The 2024 F-150 Raptor also debuted at the show, if you like high-power, off-roady full-size pickups. The show will also be a good opportunity to see the Mustang Dark Horse and Mustang Mach-E Rally up close and personal. Unfortunately, we only saw the wild 2025 Mustang GTD at an offsite event during press days, but it's quite possible Ford will roll it out for the public. Cadillac Cadillac revealed its refreshed 2025 CT5 at the Detroit show, and you can get a look at the revised front and the new tech-focused interior. Cadillac recently unveiled the all-electric 2025 Escalade IQ, so you can stop and see the most powerful Escalade ever while youÂ’re there. It wasnÂ’t on the floor during media days, but Cadillac told us theyÂ’d bring it for the public part of the show. Jeep Jeep unveiled its 2024 Gladiator at the show, and you can check out the new interior and trim levels in person at the Jeep stand. Jeep also has an indoor track set up for ride-alongs. If you havenÂ’t had the chance to see the refreshed 2024 Wrangler yet, you can see that, too, along with examples from the rest of the Jeep lineup, along with its Stellantis sibling, Ram. GMC GMC showed off the new, larger 2024 Acadia SUV for the Detroit Auto Show. ItÂ’s bigger than before, but does more to differentiate itself from its Chevy cousin, the Traverse. GMC also has its Sierra EV on display if youÂ’re interested in catching that in person. What else to see A number of automakers have large displays at the show with many of their models represented. In addition to those who debuted something new at the show, Buick, Chevrolet (check out the Silverado, Blazer and Equinox EVs, as well as the Corvette E-Ray), Lincoln with the new Nautilus, Toyota (get a look at the new Tacoma), Volkswagen, Honda, Kia, Hyundai, Mini, Volkswagen, Honda, Chrysler (the Airflow concept is there), Fiat, Ram and Dodge (see the Charger Daytona SRT concept) all have a sizable presence.