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Mustang Cobra Jet prototype garners $200k for charity at Barrett-Jackson

A few weeks ago we brought you news of a one-off Mustang Cobra Jet that Ford was donating to charity. The car was set to be auctioned off by Barrett-Jackson in Las Vegas to benefit the National Multiple Sclerosis Society. Now that auction has taken place, bringing in an impressive $200,000 for MS research.
That's a lot of zeros for a Mustang, much less one you can't even drive on the street. But the unique pony car, bearing serial number 2014 BJMS CJXX1, packs a 5.0-liter supercharged V8, competition gearbox, wheelie bar, roll cage... all you could want, in short, in a turn-key drag racer. And all that for a good cause.

Recharge Wrap-up: Ford's "snowtonomous" Fusion Hybrid, Porsche eyes battery makers

Bosch and Panasonic are vying to be the battery supplier for Porsche's electric sports car based on the Mission E concept. While Bosch's costs may be higher, its solution would offer simpler logistics. Panasonic is already well established as a battery maker, providing the packs for the Porsche car's rival, Tesla. "We're in the final stage of making a decision," says Porsche CEO Oliver Blume, declining to comment on specific manufacturers. Neither Bosch nor Panasonic provided comment. Read more from Automotive News. Renault will supply a fleet of 150 Renault Zoe EVs for a smart solar charging project in Utrecht, Netherlands. The project involves the installation of 1,000 EV chargers powered by 10,000 photovoltaic panels. The Renault Zoes would be used as part of a carsharing program powered by the solar chargers. Renault and its partners will also implement a vehicle-to-grid system to provide energy during peak demand from the solar chargers and connected EVs. Read more in the press release from Renault. Ford has been testing an autonomous Fusion Hybrid prototype that is capable of driving itself in snowy conditions. Ford uses 3D mapping to scan the drive route. Its LiDAR laser mapping can even detect single falling snowflakes. It collects and processes up to 600 gigabytes of data per hour, comparing its environment to saved maps, a process that helps establish location more precisely than GPS. In addition to the LiDAR systems, the car is also equipped with cameras and radar to help it navigate. Eventually, the car could even be able to clean off its sensors when it detects loss of performance from ice and dirt. Read more in the press release below. FROM AUTONOMY TO SNOWTONOMY: HOW FORD FUSION HYBRID AUTONOMOUS RESEARCH VEHICLE CAN NAVIGATE IN WINTER DEARBORN, Mich., March 10, 2016 – Driving in snow can be a slippery challenge, with the potential for one blizzardy gust to white-out your field of view – a situation faced by the majority of people in the United States. So if self-driving cars are to become a reality – and they almost certainly will – they must be able to navigate snow-covered roads. In its quest to bring self-driving vehicles to millions of people around the world, Ford reveals six facts about its technology that allows for a car to drive itself in snow. 1. Mapping the way: Ford first creates high-resolution 3D maps using LiDAR technology to scan the area its autonomous vehicle will later drive in the snow.

Ford bondage ads reportedly trigger firings at Indian ad agency

You will probably remember the ads for the Ford Figo hatchback in India, the ones that showcased the extra large boot of the little hatchback by joking that you can fit three of your enemies in the trunk. One of the ads had Michael Schumacher in the front seat, obviously pleased about having Sebastian Vettel, Lewis Hamilton and Fernando Alonso tied up in the back. But the other two had Paris Hilton and ex-Italian prime minister Silvio Berlusconi up front and three bound and gagged women in the back - in Hilton's case (shown above), it was the Kardashians.
This did not go over well, and Reuters reports that certain employees at JWT India have been fired over the matter. It is also reported that the images weren't actual advertisements, nor were they part of an actual campaign; JWT said they "were never intended for paid publication, were never requested by our Ford client." A JWT rep said the employees who created the ads did so on their own, Ford commented to Automotive News that the ads were "part of a creative exercise intended to test concepts for an advertising competition."
The problem, if the story is to be believed, is that the employees skipped the regular review protocols and uploaded their work to an ad industry site - they were found on Ads of the World. That page, like the employees, has been removed.