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Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

Help make Lego Icon Bronco a reality [UPDATE]

The Lego Ideas process is a pretty neat concept. The website allows anyone to propose a future kit, and if the project gathers 10,000 supporters within a certain amount of time, then the company investigates building it. The creator even gets a cut of the sales. We saw the operation at work last year with a very cool looking Corvette kit that hasn't hit the next stage quite yet. Now, another creator going by the username Legohero1966 has a fantastic looking replica of the Icon 4X4 Bronco hoping for support. The maker nails the boxy, brawny look of the Icon take on the classic Ford Bronco, and the Lego kit even gets the color pretty close. The miniature SUV also features a visible suspension, a removable top and, according to the description, a reel for the winch is hidden in the bumper. Underneath the body, this model even does a pretty good job of replicating the powertrain. As is expected by these kits, the hood, doors and hatch all open; on this one the spare tire carrier even moves out of the way, too. As of this writing, the Icon Bronco kit only has a little over 400 supporters, and that's a long way from the goal. If you like what you see, give the proposal a closer look on Lego Ideas. UPDATE: The original creator of the Icon Bronco kit, Paul Kim, has advised Autoblog that this Lego Ideas proposal was created without his consent, and he has reported the problem there. You can view more pictures of the Bronco and more of Kim's work, here. Featured Gallery Lego Icon 4X4 Bronco Proposal Design/Style Toys/Games Ford SUV Off-Road Vehicles Performance Classics Lego Ford Bronco icon icon 4x4 icon bronco lego ideas

EU formally questions French government assistance of Peugeot's finance arm

Recently, the finance arm of PSA/Peugeot-Citroën was in such debt trouble that it was pricing itself out of the car loan market. The rates it was paying to service its debt, which was rated one step above junk, were so high that it was forced to charge car-buying customers higher rates than they could find elsewhere. This was adding to Peugeot's already impressive woes by sending revenue out the door to competitors.
Two months ago a deal was worked out with the French government whereby the state would provide 7 billion euro ($9 billion USD) in bonds to guarantee the finance arm's loans. The French government could nominate someone to join the Peugeot board, Peugeot would guarantee more French jobs, and on top of that deal, other banks would provide non-guaranteed loans. The government would take no equity stake in the car company.
Although not yet finalized, the arrangement is meant to create some breathing room for Peugeot Finance to lower its interest rates for customers, and a government-nominated board member, Louis Gallois, was recently named to Peugeot's supervisory board. The arrangement was also openly questioned by at least three competitors: Ford, Renault - which is 15-percent owned by the French government after it received state aid - and the German state of Lower Saxony, itself a 15-percent shareholder in Volkswagen.