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Our love of SUVs is killing people in the streets

Americans are fond of supersized fast-food meals and colossal convenience-store fountain drinks, even though they're clearly bad for our health and U.S. adults keep getting fatter. We also like large vehicles, and our love affair with SUVs is killing people in the streets. According to a recent investigation by the Detroit Free Press/USA Today, the increase in SUV sales over the past several years coincides with a sharp rise in pedestrian deaths in the U.S. — up 46 percent since 2009, with nearly 6,000 people killed in 2016 alone. With SUV sales surpassing sedans in 2014 and pickups and SUVs currently accounting for 60 percent of new vehicle sales, it's no wonder Ford announced in April plans to cease U.S. sales of almost all passenger cars. And this followed Fiat Chrysler's move to virtually an all-truck, -SUV and -crossover lineup. While the Freep/USA Today investigation found that the simultaneous surge in SUV sales and pedestrian deaths comes down to vehicle size, it also points to a lack of action on the part of the National Highway Traffic Safety Administration (NHTSA), even though it knew of the dangers SUVs pose to pedestrians. Also blamed are automakers dragging their feet on implementing active safety features. Using federal accident data, the Insurance Institute for Highway Safety (IIHS) determined that there was an 81 percent increase in single-vehicle pedestrian fatalities involving SUVs between 2009 and 2016. Freep/USA Today's analysis of the same data by counting vehicles that struck and killed pedestrians instead of the number of people killed showed a 69 percent increase in SUV involvement. As far back as 2001, researchers at Rowan University forecasted a rise in pedestrian deaths as Americans began switching to SUVs. "In the United States, passenger vehicles are shifting from a fleet populated primarily by cars to a fleet dominated by light trucks and vans," the researchers wrote, with light trucks comprising SUVs.

Ford CEO Mark Fields takes home $18.6 million

Sitting atop the throne at Ford Motor Company is, as it turns out, a fairly lucrative gig. We make that statement after learning, through SEC filings, that FoMoCo's Mark Fields raked in $18.6 million in compensation during his first year as CEO. Now, as is so often the case, Fields' earnings weren't just straight salary. Only $1.7 million of that sum was from his salary, while another $3.2 million came from cash bonuses. The remaining $13.7 million, though, came from what The Detroit Free Press called "long-term stock options, performance equity awards and compensation for items such as security and travel," according to the SEC filing. That makes for a significant raise for Fields, who made $10.1 million in 2013, but it still doesn't match his predecessor, former CEO Alan Mulally. The 69-year-old Mulally earned $23.2 million in his final year as CEO, while bringing in $1 million last year as part of a $22 million compensation package. Fields' earnings may ruffle some features for a few reasons. First, while the Freep reports that Ford hit 91 percent of its performance goals, 2014's earnings were down $4 billion, to $3.2 billion, compared to the $7.2 billion the company made in 2013. On top of that, the CEO's take-home might be sour grapes for hourly employees, who were only treated to checks worth $6,900, as part of a profit-sharing plan. To that, Ford said in a statement that, "We remain absolutely committed to aligning executive compensation with the company's business performance and to tying a significant portion of executive compensation to long-term shareholder value." News Source: The Detroit Free PressImage Credit: Paul Sancya / AP Earnings/Financials Ford alan mulally Mark Fields

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.