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Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

2014 Ford Fusion to get 1.5L EcoBoost three-cylinder?

Just one year after launching the all-new 2013 Fusion, Ford is reportedly set to alter the sedan's powertrain lineup with the addition of a new 1.5-liter turbocharged three-cylinder EcoBoost engine. A member of Blue Oval Forums apparently got their hands on the ordering guide for the 2014 model year Fusion, and this 1.5-liter mill is set to be introduced with late availability.
This lines up with other news about the Chinese-market Mondeo being offered with a new 1.5-liter EcoBoost - a derivative of the 1.0-liter triple that will come to North America under the hood of the Fiesta (note: the 1.0 is also offered in the current Euro-spec Mondeo). In the Chinese application, the larger three-pot engine produces 177 horsepower and 177 pound-feet of torque, which is very close to the current 1.6-liter inline-four's output numbers of 178 hp and 184 lb-ft.
What's interesting, however, is that the 1.6-liter engine will reportedly still be offered in the Fusion, but only with the six-speed manual transmission. The smaller 1.5-liter EcoBoost will only be mated to a six-speed SelectShift automatic, and will feature start/stop. This means that while the 1.5 is slightly down on power compared to the 1.6, it could easily improve fuel economy numbers, allowing the Fusion to regain the title of having the best mileage in the segment, likely besting the 38 miles per gallon of the Nissan Altima. Currently, the Fusion 1.6 is rated at 23 mpg city and 36 mpg highway.

2015 Ford Mustang prototype spotted on the street

Our trusty spy photographers have snapped the first photos of the 2015 Ford Mustang prototype out on public streets. With nearly every square inch of the machine covered in heavy camouflage, it's difficult to discern details, but we can see smallish horizontal headlamps at work in the coupe's nose. Ford has made it clear that modern lighting technology will allow the company to get away from large, expensive headlamp arrays in the near future, and the 2015 Mustang may very well be the first of the automaker's products to bow with the new tech. The philosophy was first displayed on the very attractive Evos Concept.
The extensive cladding doesn't extend all the way to the prototype's rockers in the instance, giving us a look at the heavily-sculpted sills. Overall, this test car looks considerably smaller than the current generation Mustang, and elements like a short front overhang and beefy dual-piston calipers give us plenty of hope for the future model. Of course, reports that the 2015 Mustang will bow with an independent rear suspension and EcoBoost power certainly don't hurt our feelings, either.