2003 Ford Focus Zts Sedan 4-door 2.3l on 2040-cars
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Auto blog
Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around
Mon, 30 Jun 2014Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.
Three automotive tech trends to watch in 2018 and beyond
Thu, Dec 28 2017Every year, technology plays a bigger and bigger role in the auto industry. To put things in perspective, 10 years ago iPod integration and Bluetooth were cutting-edge in-car innovations, and smartphones and apps weren't yet a thing since the first iPhone was only about six months old. And I can't recall anyone talking about autonomous cars. Compare that to today, with mainstream coverage of the auto industry dominated by autonomous technology, along with electrification and almost every move made by Tesla. These three topics were the most significant trends of car tech in 2017 and I believe they will continue to shape the auto industry in 2018 and beyond. Let's examine them. Full Autonomy Gets Closer to Reality While there were many developments this year that indicate we're inching closer to fully autonomous vehicles, I was behind the wheel for hours to witness one of them. In October I had the chance to test Cadillac Super Cruise on a 700-mile, 11-hour drive from Dallas to Santa Fe – and had my hands on the wheel for maybe 45 minutes max throughout the entire trip. Super Cruise is far from making the Cadillac CT6 or any GM vehicle fully autonomous, and has limitations such as functioning only on pre-mapped main highways. While it simply adds a layer of lane centering to adaptive cruise control, the technology will go a long way in making mainstream drivers more comfortable with letting machines take over. On a separate front, GM is pushing ahead with fully autonomous vehicles and announced last month that it plans to launch of fleets of self-driving robo-taxis in several urban areas in 2019. While most automakers are also in the race to make autonomous cars a reality, GM's turbocharging of its efforts appeared to be in response to Waymo, which announced just weeks earlier that its Early Rider Program in the Phoenix area would go completely driverless. The Early Rider Program launched last April, offering the public a chance to ride in Waymo's autonomous Chrysler Pacifica minivans. In this new phase of testing, Waymo is using its own employees as guinea pigs instead of the public while the vehicles operate without a human behind the wheel, and takes another giant step forward for fully autonomous driving.
eBay Find Of The Day: 1988 Saleen Ford Mustang General Tire 21R race car
Tue, 29 Jul 2014Saleen may be making headlines these days for working on the Tesla Model S, but its history and bread-and-butter is all about the Ford Mustang. The rear-wheel-drive Dearborn pony cars singlehandedly put the company on the map in the '80s. Founder Steve Saleen was already a talented American racing driver when he started the venture, and like many auto industry businesses before him, Saleen went to the track to prove his vehicles' worth. Now, there's a chance to buy one of those early racers on eBay Motors.
Saleen Mustangs raced in the Sports Car Club of America Escort Endurance Championship - a series of multi-hour races meant to challenge man and machine. Ostensibly a showroom stock class, the cars had larger wheels, tuned suspensions and other upgrades that stretched the concept slightly. Saleen found major success though, taking the championship for its class in 1987 and winning the 24 Hours of Mosport consecutively from 1986 through 1988.
According to the seller, Saleen only built eight of these cars, and this one carries the #21R serial number. They all started life as new Mustangs from Ford dealers but were immediately stripped and prepped to go racing. Beyond obvious mods like a roll cage, they featured eight-inch wide wheels in front, an inch of additional track width, stiffer suspension bushings and much more.