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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Ford updates Power Stroke diesel V8, strengthens F-450, tweaks King Ranch

Ford is giving its F-Series Super Duty trucks some upgrades for 2015, and we're happy to say that one of them is an improved Power Stroke diesel V8. Also, Ford is strengthening the top-of-the-line F-450 to handle more abuse. And if wild west-style luxury is your thing, the automaker has performed minor cosmetic updates to its King Ranch Edition trucks, as well.
The turbocharged 6.7-liter Power Stroke V8 is currently rated at 400 horsepower and 800 pound-feet of torque, and Ford only tells us the new and improved Power Stroke can "produce power beyond today's" engine. What, then, did Ford actually improve upon? First, the Blue Oval swapped in a new, larger turbocharger. The new Garrett GT37 turbine unit is 72.5 millimeters in diameter, eclipsing the old GT32's 64-mm diameter piece. Ford states output increases with the new turbo setup, but since the new turbocharger operates at a lower peak pressure than the old one, the automaker was able to eliminate the wastegate system and reduce the engine's complexity. Ford even redesigned the turbo's oil and cooling lines to make the powerplant simpler. A byproduct of the larger turbo is better engine exhaust braking, which is controlled manually by a button on the dashboard.
Ford claims the upgraded diesel engine is more powerful, more robust, more efficient and more refined than before.

Ford's BlueCruise gains hands-free lane changes and more in update

Ford is sending out an update to BlueCruise that will enhance its functionality with some nice features we tend to enjoy on other advanced driver assistance systems. Plus, in addition to BlueCruise getting the update, the Lincoln version named ActiveGlide will get the same update. For starters, both BlueCruise and ActiveGlide will gain hands-free lane changing. Similar to other lane-change assist systems, you’ll prompt the lane change by activating the turn signal. ItÂ’ll scan for traffic, and if all is clear, the vehicle will move into the requested lane. Ford says that itÂ’ll even suggest lane changes to the driver in the cluster as you approach slower-moving traffic. What this new feature doesnÂ’t do, though, are automatic lane changes. Systems like Super Cruise and TeslaÂ’s Autopilot will recognize slower traffic, then make a pass all on their own to move around said traffic — theyÂ’ll even move back over into your previous lane after making the pass. We wouldnÂ’t be surprised if Ford adds this functionality to the system in a future update. Another update in this release is new “In-Lane Repositioning” programming. ItÂ’s designed to recognize when there are vehicles in adjacent lanes and will then shift you further away from them within your lane of travel. Ford says itÂ’s especially helpful when passing semi-trucks, and will give you the usual and more comfortable buffer that a human driver might give a truck. The final update is a Predictive Speed Assist feature that will adjust your speed as you approach a curve. It will signal to the driver in the cluster that the car will slow for a curve, then do so gradually as you approach it. This is the sort of feature we typically like to turn off as soon as possible, since weÂ’d rather just remain at the same speed for curves on the highway. But, if youÂ’re one of those folks who like to slow down for curves on the highway, this will provide a more natural driving feel. Ford says that customers have cumulatively put over 16 million hands-free miles on cars with BlueCruise at this point. This update, simply named 1.2, for BlueCruise and ActiveGlide will see its initial rollout this fall. It will hit the Mustang Mach-E first, and Ford says other vehicles will follow. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. POV drive of the 2021 Ford Mustang Mach-E