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A cool boost to turbocharger performance

Since the advent of the forced-induction engine, we have been looking for ways to get every drop of performance we can. There are many approaches to getting additional power using better intercooling, water injection, or even adding nitrous oxide. One take on a short instant burst of power is being researched by Mahle and involves providing supercooled air to an engine, which allows it to burn a leaner fuel mixture and produce more power. The supercooling idea is not new and was examined by Ford in 1993 on the Mustang Mach III concept car, then brought up again in 2003 with the SVT F-150 Lightning concept. Ford called its system the SuperCooler; it was designed to work with any turbocharged or supercharged engine equipped with a water-to-air intercooler. The system on the Lightning concept used a small tank of antifreeze that was hooked up to the truck air conditioning compressor. The air conditioning compressor cooled the antifreeze down to about 30 degrees. The other side of the tank was hooked up to the air-to-water intercooler, which usually had a temperature over 100 degrees. Once the antifreeze was circulated from the tank into the intercooler, it would lower the intercooler temperature and provide for a cooler, denser air charge into the engine; the result was around 50 extra horsepower for a burst of about 30 seconds to a minute, depending on the size of the tank. The system for the Lightning was to be offered as a $750 option and would have been targeted towards drag racers and the like, as it could be used for a run down the drag strip and then re-cooled by the time the truck was back in line. The system was fairly non-intrusive – it only weighed about 25 pounds and did not require a new compressor or intercooler. But as with many concepts, it was ultimately scrapped. The technology was always stuck in the back of my mind, but with larger and more powerful engines being produced it could not find its place. With the advent of new fuel economy standards, we have seen small-displacement turbocharged engines pop up and they seem like the perfect candidate for this type of technology. Ford's EcoBoost 1.0-liter three-cylinder turbocharged engine, as used in the Fiesta and Focus, is one such candidate for this technology. It would add a negligent amount of weight but could provide a boost of 10 to 20 horsepower when needed, like merging onto the highway or catching up to traffic.

Ford bondage ads reportedly trigger firings at Indian ad agency

You will probably remember the ads for the Ford Figo hatchback in India, the ones that showcased the extra large boot of the little hatchback by joking that you can fit three of your enemies in the trunk. One of the ads had Michael Schumacher in the front seat, obviously pleased about having Sebastian Vettel, Lewis Hamilton and Fernando Alonso tied up in the back. But the other two had Paris Hilton and ex-Italian prime minister Silvio Berlusconi up front and three bound and gagged women in the back - in Hilton's case (shown above), it was the Kardashians.
This did not go over well, and Reuters reports that certain employees at JWT India have been fired over the matter. It is also reported that the images weren't actual advertisements, nor were they part of an actual campaign; JWT said they "were never intended for paid publication, were never requested by our Ford client." A JWT rep said the employees who created the ads did so on their own, Ford commented to Automotive News that the ads were "part of a creative exercise intended to test concepts for an advertising competition."
The problem, if the story is to be believed, is that the employees skipped the regular review protocols and uploaded their work to an ad industry site - they were found on Ads of the World. That page, like the employees, has been removed.

Mopar Hellephant is sold out, but here are 4 other awesome crate V8s to try

Despite a relatively enormous $30,000 price tag, Mopar's 1,000-horsepower supercharged Hellephant crate engine sold out in just 48 hours. Some enthusiasts may have missed out on the crazy engine due to lack of funds, or they just assumed there would still be some Hellephants down the line. But worry not, swap-happy gearheads. There are plenty of V8s in the world to pick from, and we highlighted four favorites. They're not as powerful, but they're all cheaper, and still have a lot to offer. Mopar 6.2L Hellcrate Odds are a lot of prospective Hellephant buyers were Mopar fans to begin with, so we'll start the list with the next-most-potent offering: the Hellcrate. This is the same supercharged 6.2-liter V8 found under the hood of the Dodge Charger and Challenger Hellcats and the Grand Cherokee Trackhawk. It makes 707 horsepower and 650 pound-feet of torque like those cars, too. It's also about $10,000 cheaper than the Hellephant engine at $20,020, and that leftover money can be used to finish the project or for aftermarket upgrades to get it closer to the Hellephant's output. GM LS9 6.2L The Hellcrate isn't the only factory supercharged crate engine on the market. From General Motors comes the supercharged 6.2-liter LS9 V8. This is the engine that was used in the C6 Corvette ZR1. At 638 horsepower and 604 pound-feet of torque, it doesn't make as much power or torque as the Hellcrate. But it does boast a dry sump oil system. So instead of pumping oil out of a pan at the bottom, the engine uses an oil tank mounted remotely that pumps oil into the engine. This means the engine is shorter overall, and can be mounted lower for a better center of gravity. It also means that there's almost no risk of running the engine dry in hard cornering, as could happen with a normal oil sump where the oil can slosh to the side without the oil pump. Basically, it offers some major benefits if you want supercharged V8 power for a road course car. It's also a tad cheaper than the Hellcrate at $18,149. But get one while you can, because GM is only selling what's left from when it was building the C6 ZR1. Ford Aluminator 5.2XS Our pick from the Blue Oval lacks a supercharger, but it's still pretty sweet.