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Ford not backing down on MPG-based marketing strategy

The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports. Ford has spent much of the year pushing its fuel-efficiency improvements, with everything from a Super Bowl ad saying its Fusion Hybrid gets "almost double" the fuel efficiency of an average vehicle (after the recalculation, it's now more like 75 percent better) to claiming the Fiesta is the most fuel-efficient non-hybrid in the US (it's actually the Mitsubishi Mirage) to stating the C-Max Hybrid gets better fuel economy than the Toyota Prius V (it doesn't). Nonetheless, Ford doesn't plan on changing its mpg marketing emphasis anytime soon, the company said in an e-mailed statement to AutoblogGreen. "Providing customers great fuel economy is a key part of our Ford vehicle DNA." "Providing customers great fuel economy is a key part of our Ford vehicle DNA," the company said. "We will continue to highlight our vehicles features and attributes in our advertising and marketing, which includes fuel economy and fuel-saving technologies like EcoBoost and hybrids." Earlier this month, Ford said it would lower the fuel-economy ratings of models such as the C-Max, Fusion and Lincoln MKZ Hybrids as well as most of the Fiesta line because of mistakes in the company's internal testing data. It was the second change for the C-Max Hybrid. The good news for Ford is that its fleetwide fuel economy is up almost 40 percent from a decade ago, compared to an improvement of around 23 percent for Toyota. Still, while sales of Ford hybrids and plug-ins are about even with last year through the first five months of 2014, C-Max Hybrid sales have plunged 49 percent from a year earlier. Earlier this year, Ford admitted that the first fuel economy downgrade had a negative effect on sales and we can find proof in the numbers. Before that the change was announced, in August 2013, Ford was consistently selling over 2,000 – and sometimes over 3,000 – C-Max Hybrids a month. In September, it dropped to 1,424, then to 1,438 in October. It didn't climb back above 2,000 until May 2014. The second mpg adjustment was announced in June.

TX officer allegedly lets 140-mph street racer go with a warning [w/poll]

Being pulled over by the police is one of the most nerve-racking situations that a driver can go through, and it's even worse when you know that the officer has you dead to rights for speeding well over the posted limit. In this video, the driver of a heavily modified Ford Mustang with a claimed 966 horsepower at the rear wheels could have easily lost his ride for doing triple-digit speeds and street racing, but a friendly Texas police officer appears to send him on his way with a simple warning.
What's more, the driver in question wasn't just speeding - his Mustang was the camera car for a bunch of rolling street races in the wee hours of the morning on a Texas highway. The driver was more than willing to mix it up in the action, too. Eventually the cops catch on and pick the 'Stang to pull over, but not before the Ford owner runs a claimed 140 mph. With only audio to go on after the car is pulled over, the police officer seems incredibly nonchalant about catching someone who was so brazenly breaking the law. Incredibly, the patrolman actually tells the driver that he's seen everyone racing tonight but ignored them. With traffic picking up, the cop says that it's time to "cut it out" and go home for the night. As far as this video shows, that was the end of it.
Warning: There is explicit, not-safe-for-work language in the video below.

China's woes sandbag Detroit automakers

Through the first six months of this year, China's auto market is actually up 8.4 percent from the same period in 2014. Still, automakers aren't optimistic after June's 3.2 percent dip in year-over-year sales. Last month marked the first drop in China since February 2013, and the decline could extend through the coming months, which is a concern according to a number of analysts. In Detroit, General Motors might take the brunt of the damage, but Ford could feel some heat too. The China Association of Automobile Manufacturers is already responding to the June dip by predicting annual sales to grow only three percent this year, rather than seven percent that had been predicted earlier in the year, according to The Detroit News. Ford and GM will both release their second quarter earnings before the end of July, and those figures will give the industry a much better idea about the automakers' performance in China. Due to China's massive growth, both Ford and GM have made significant investments there. In 2014, GM announced $14 billion to make the country a focal point, including a goal of 5 million annual sales. Ford, for its part, opened 88 new Chinese dealers in one day alone last year. It has also been working to grow Lincoln since the brand's launch in 2014.The Detroit News took a much deeper look into Detroit's exposure in China, with the overall gist being that we're all uncertain about how things are going to shake out. Some industry analysts feel this is just a temporary blip, while other are much more worried. If you have any interest in the auto market there or its affect on the Big Three, the piece is well worth a read. News Source: The Detroit NewsImage Credit: Greg Baker / AP Photo Earnings/Financials Read This Ford GM