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Introducing the 1965 Ford Mustang

Put on your space suits and diving bell helmets, for it's time to step into a time capsule. The 50th anniversary of a historic model, like, say, the Porsche 911 this year, is certain to bring flights of nostalgia. This historical trip with the 1965 Mustang, though - preliminary hype for next year's anniversary, we know - is a swell museum exhibit for anyone who enjoys bygone days of the automobile.
Lee Iaccoca gave a speech to motoring journalists on April 1, 1964 at the New York World's Fair to introduce a sporty car for younger drivers. His opening line: "Good morning, ladies and gentlemen. Welcome to one of the proudest moments of our lives." The company was so excited by what it had made that the Mustang was Ford's first "International Press Introduction," being introduced to some 2,000 journos around the world on the same day in the US and 11 European cities. Even through its difficult points, no one at the time could have known how well the Mustang would acquit that pride.
After the intro, the press drove Mustangs 750 miles from New York to Dearborn, MI, reading press kits that touted features like the "vertical, three-sectional taillights/turn signals," "170" six-cylinder engine with 101 horsepower and the available Cruise-O-Matic transmission.

Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

Recharge Wrap-up: 1st Hyundai Tucson Fuel Cell in Bay Area, Nikola Tesla rally

Enthusiasts in Croatia are celebrating Nikola Tesla with an EV rally. This June, drivers of a wide variety of electric cars will take part in the 2016 Nikola Tesla EV Rally Croatia. The rally takes place over 1,000 kilometers (621 miles) from June 1 to June 5, 2016. It is being billed as "the quietest and most beautiful rally ever." Nikola Tesla would have turned 160 on July 10 of 2016. Check out the invitation video above, and read more at the rally website or on Facebook. Mexico is fining Ford $1.05 million for selling vehicles without proper environmental certifications. Mexico's Federal Attorney for Environmental Protection (PROFEPA) says that the automaker sold some 4,690 vehicles without required compliance certificates related to emissions and noise level regulations. The offending vehicles include 2015 and 2016 models from both Ford and Lincoln. Read more from Automotive News. Hyundai has sold its first Tucson Fuel Cell in Northern California. The hydrogen powered crossover was sold by Capitol Hyundai of San Jose. "Capitol Hyundai is excited to be a qualified dealer for Hyundai's zero-emissions Tucson Fuel Cell hydrogen electric vehicle," says Capitol Hyundai owner Shaun Del Grande. "Our location in the Bay Area region is Hyundai's first in Northern California, making it more convenient for local residents to conveniently acquire their new Tucson Fuel Cell CUV, helping reduce greenhouse gas emissions where they work and live." Tucson Fuel Cell drivers have accumulated over 1 million emissions-free miles in California since the car went on sale in 2014, preventing over 400 tons of CO2 emissions. Read more in the press release below. CAPITOL HYUNDAI OF SAN JOSE CELEBRATES FIRST FUEL CELL CUSTOMER DELIVERY IN NORTHERN CALIFORNIA First Hyundai Fuel Cell Dealer in Northern California Proudly Delivers its First Fuel Cell amidst a Rapidly Growing Bay Area Hydrogen Infrastructure SAN JOSE, Calif., May 2, 2016 – Capitol Hyundai of San Jose, California, a proud member of the Del Grande Dealer Group, delivered the first zero-emissions Hyundai Tucson Fuel Cell hydrogen electric vehicle in the Northern California region today. Capitol Hyundai is the fifth qualified dealer for Hyundai's Tucson Fuel Cell, and the first Hyundai fuel cell dealer in Northern California. Hyundai was the first manufacturer in the U.S. to offer consumers the opportunity to lease a mass-produced fuel cell vehicle, the zero-emissions Tucson Fuel Cell CUV.