1966 Ford Fairlane 500 Convertible on 2040-cars

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Performance cars driving sales gains

We're living in a fantastic time for performance cars. For drivers, there are a bevy of exciting models either already here or on the way that cater to different demographics within the niche, like the 2016 Mazda MX-5 Miata, Ford Shelby Mustang GT350 and Dodge's Hellcat-powered products. While trucks and crossovers still offer a booming market at the moment, sporty vehicles are another way for automakers to make some cash, too. According to Ford Performance director Dave Pericak speaking to Automotive News, "Performance vehicle sales around the world continue to grow – with sales up 70 percent in the United States and 14 percent in Europe since 2009." Automakers love this popularity because the sporty models create a perfect storm to make big money on each sale. One reason for the strong margins is that performance vehicles are generally based on existing models or platforms. That keeps development costs lower and allows for a focus on tech like turbocharging or light-weighting to subsidize investments for future products. When it comes time to arrive in the showroom, automakers can load them with equipment, according to Automotive News. With transaction prices already growing thanks to longer loans, buyers have been willing to pay more as of late, as well. The customers in the segment also tend to be younger and more affluent. For example, 30 percent of customers for Ford's ST models have a household income over $100,000 and Millennials buy them twice as much as other products from the brand, according to Automotive News. Despite popular myths, young people still like to drive, which could mean possible return customers. The performance trend certainly isn't on the wane yet. In fact, vehicles like the 2016 Chevrolet Camaro, Ford Focus RS and Fiat 124 Spider show more fun is on the way. Related Video: Featured Gallery 2014 Ford Fiesta ST View 47 Photos News Source: Automotive News - sub. req.Image Credit: Scott Olson / Getty Images Ford Car Buying Car Dealers Performance sales performance car

Thanks for keeping us on our toes, Detroit Auto Show [w/poll]

Here at Autoblog, we love unexpected debuts at auto shows – and judging by our Detroit Auto Show comments and traffic, you do, too. Surprise reveals have been fewer and farther between in recent years with so many ways for vehicles to be teased or leak out, but this week's show has been a revelation. More to the point, it's been a series of revelations, with automakers from around the globe successfully delivering a brace of concept and production surprises. It's made our jobs a lot more exciting and challenging this week, and even though it's actually more work to react and run-and-gun when the sheet is pulled on a surprise reveal than it is to publish an already-written embargoed story, we've had more fun covering this show for you than any domestic show in memory. We hope you've enjoyed the surprises along with us. To that end, borrowing the words of an unnamed automaker PR flack, we'd like to thank the following automakers for enduring "mountain of antacids" and that "creeping sense of paranoia" necessary to keeping ones' wares totally under wraps until the sheets are pulled off the sheetmetal: Buick Avenir concept Chevrolet Bolt concept Ford GT concept Ford Mustang Shelby GT350R Ford F-150 SVT Raptor Hyundai HCD-15 Santa Cruz concept And while we're at it, we'd like to throw in an shout-out to Detroit's substantially revised and revitalized Cobo Center, and in particular, the redone Michelin media center, which is arguably the single best accommodations for writing show stories that we've encountered on the entire international circuit. Well done, everyone. Thank you, and keep the surprises coming. Auto News Detroit Auto Show Buick Chevrolet Ford Hyundai Volvo 2015 Detroit Auto Show

Chris Harris checks out Ken Block's Hoonicorn '65 Mustang

Ken Block's Hoonicorn, which stars in Gymkhana Seven, might still bear a passing resemblance to a vintage 1965 Ford Mustang, but underneath the skin, the car is one of the baddest custom machines to ever do a smoky burnout on the road. The ever enthusiastic British auto journalist Chris Harris is now showing what really makes Block's new ride tick on video, and Harris even gets to go for quite a ride. The only Mustang components really left on the Hoonicorn are the A-pillar, B-pillar and roof, according to Harris. Everything else is ditched to create Block's ultimate Gymkhana tool. The 845-horsepower, 6.7-liter Rousch Yates V8 sits behind the front axle, and the grunt is routed to all four wheels through a Sadev gearbox usually found on Dakar Rally vehicles. The whole drivetrain is packed with cool little touches; like that giant handbrake that also disconnects power from the front wheels when in use. The superlatives about the Hoonicorn could go on forever, but settle in and let a very excited Harris tell you about just some of them. He's like a kid in a candy store here, and the look that combines surprise, fear and joy during his ride with Block is the kind that lacks a suitable word in the English language.