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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Ford To Unveil Solar Hybrid Concept Car At CES

Ford plans to unveil at this month's International CES gadget show a solar-powered concept car that offers the same performance as a plug-in hybrid but without the need for a plug. The C-Max Solar Energi Concept car uses a gasoline engine combined with a gizmo that acts like a magnifying glass to concentrate the sun's rays on the vehicle's roof-mounted solar panels. The automaker says the vehicle's estimated combined city-highway mileage is 100 miles (160 kilometers) per gallon. The U.S. auto maker says that by using solar power instead of an electric plug, a typical owner will reduce their annual greenhouse gas emissions by four metric tons. The company says it sold about 85,000 hybrid or electric vehicles in 2013, including 6,300 units of its C-Max Energi plug-in hybrid. The sun-ray concentrator was developed by researchers at the Georgia Institute of Technology and uses what is known as a Fresnel lens, which concentrates light but can be made thinner than a conventional lens. A full day of sunshine is equivalent to a four-hour battery charge, or 8 kilowatts, Ford says. On a full charge, it should have a range of 620 miles (997 kilometers), the same as the C-Max Energi. The concept car also comes with a plug-in port for standard electric charging. Ford says that 75 percent of all trips made by an average driver could be powered by the sun. After showing off the concept car at the convention in Las Vegas Jan. 7-10, Ford Motor Co. says that it will test the vehicle with institute researchers to determine if it's feasible for mass production. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Gallery 2013 Ford C-Max Energi Test Drive View 9 Photos Green CES Ford Alternative Fuels Fuel Efficiency Solar Cars solar car

China-market Ford Edge spotted testing in Spain with a mystery wagon

There are a few threads to put together for this one. The U.S.-market Ford Edge and Lincoln Nautilus have been rumored to meet their ends during the 2023 model year; contract negotiations pointed to the Oakville Assembly Plant that that builds being converted to build five Ford electric vehicles in 2025. On top of that, we've heard years of rumors about a Ford Fusion Active wagon-esque product that would challenge the Subaru Outback and fill a perceived gap in the U.S. lineup. We're not sure what the Ford vehicles in the spy shots above are, nor were the spy photographers who caught them during hot weather testing in Spain. And we mean vehicles, plural, details like the side mirror attachment points, DRL signatures, rear bumpers and muffler orientations pointing to these being two products. Here are our guesses. One of them is almost certainly the new Ford Edge that will debut soon for the Chinese market (above and below). Motor1 saw that the Chinese Ministry of Industry and Information Technology published photos of that country's newest Edge in two configurations, a lesser trim that can seat five or seven, and a top trim that seats seven only. The camouflaged car in the gallery above with the mirrors that mount on the door would be the same vehicle. The headlights on the China-market Edge feature the same central, stacked DRLs instead of the single lower and side DRLs of the other vehicle. The taillights are temporary units, but they match the squared vertical design of the new crossover. And the rear bumper of the Chinese Edge features the same slanted cutout in the middle, and beneath that, the same enormous muffler on the driver's side of the car. Look more closely, and one can also spot the way the sheetmetal flicks up at the C-pillar then descends to the D-pillar. Engineers tried to hide it with camo, but it's there. Ford Authority believes the other vehicle, the one with the side mirrors mounted at the base of the A-pillar, could be a new Lincoln Nautilus. Ford's Changan Hangzhou plant in China builds the Edge and its sister Lincoln product for that market. Although both are presumed to be headed for the grave here, one is clearly carrying on over there, so there's no reason to believe the other wouldn't as well.       The big mystery is whether one of these is the Ford Fusion Active. Well, a bigger mystery would be to figure out if the Fusion Active is even a thing anymore, or if we — including Ford — collectively imagined it.