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Performance cars driving sales gains

We're living in a fantastic time for performance cars. For drivers, there are a bevy of exciting models either already here or on the way that cater to different demographics within the niche, like the 2016 Mazda MX-5 Miata, Ford Shelby Mustang GT350 and Dodge's Hellcat-powered products. While trucks and crossovers still offer a booming market at the moment, sporty vehicles are another way for automakers to make some cash, too. According to Ford Performance director Dave Pericak speaking to Automotive News, "Performance vehicle sales around the world continue to grow – with sales up 70 percent in the United States and 14 percent in Europe since 2009." Automakers love this popularity because the sporty models create a perfect storm to make big money on each sale. One reason for the strong margins is that performance vehicles are generally based on existing models or platforms. That keeps development costs lower and allows for a focus on tech like turbocharging or light-weighting to subsidize investments for future products. When it comes time to arrive in the showroom, automakers can load them with equipment, according to Automotive News. With transaction prices already growing thanks to longer loans, buyers have been willing to pay more as of late, as well. The customers in the segment also tend to be younger and more affluent. For example, 30 percent of customers for Ford's ST models have a household income over $100,000 and Millennials buy them twice as much as other products from the brand, according to Automotive News. Despite popular myths, young people still like to drive, which could mean possible return customers. The performance trend certainly isn't on the wane yet. In fact, vehicles like the 2016 Chevrolet Camaro, Ford Focus RS and Fiat 124 Spider show more fun is on the way. Related Video: Featured Gallery 2014 Ford Fiesta ST View 47 Photos News Source: Automotive News - sub. req.Image Credit: Scott Olson / Getty Images Ford Car Buying Car Dealers Performance sales performance car

Ford bondage ads reportedly trigger firings at Indian ad agency

You will probably remember the ads for the Ford Figo hatchback in India, the ones that showcased the extra large boot of the little hatchback by joking that you can fit three of your enemies in the trunk. One of the ads had Michael Schumacher in the front seat, obviously pleased about having Sebastian Vettel, Lewis Hamilton and Fernando Alonso tied up in the back. But the other two had Paris Hilton and ex-Italian prime minister Silvio Berlusconi up front and three bound and gagged women in the back - in Hilton's case (shown above), it was the Kardashians.
This did not go over well, and Reuters reports that certain employees at JWT India have been fired over the matter. It is also reported that the images weren't actual advertisements, nor were they part of an actual campaign; JWT said they "were never intended for paid publication, were never requested by our Ford client." A JWT rep said the employees who created the ads did so on their own, Ford commented to Automotive News that the ads were "part of a creative exercise intended to test concepts for an advertising competition."
The problem, if the story is to be believed, is that the employees skipped the regular review protocols and uploaded their work to an ad industry site - they were found on Ads of the World. That page, like the employees, has been removed.

Ford announces recall of 220,000 units in three different actions

Ford has announced three separate recalls affecting 220,000 vehicles built between model years 2011 and 2015. By far the biggest affects just under 213,000 Ford Explorer and Police Interceptor Utility SUVs from MY2011 through 2013. In these vehicles, a spring in the doorway handle could be come unseated, Ford reports, causing the doors to open in a side-impact accident. The affected vehicles were built over a wide range of dates, starting with February 1, 2011 and November 30, 2012. As usual, the majority of the 212,911 vehicles were sold in the US market – 194,484 vehicles, in fact, while Canada and Mexico split the remainder, with 12,392 and 6,035, respectively. The other two recalls focus on specialty vehicles, with Ford recalling 6,500 F-Series Super Duty ambulances and emergency trucks from model years 2011 to 2015. In the case of the 2014 and 2015 F-Series, only trucks with the 6.7-liter turbodiesel are affected. These trucks may have faulty exhaust gas sensors, which according to Ford, could cause the trucks to think they're in a high-temperature situation. The trucks in questions were built at Ford's Kentucky truck plant between February 22, 2010 and February 1, 2015. Finally, the Blue Oval is recalling 1,725 specialty Lincoln MKT crossovers from MY2013 to 2015. These include limos and hearses built between March 6, 2012 and March 4, 2015. Affected MKTs may have a faulty vacuum pump relay that could cause a fire under the hood. In the case of the Explorers, dealers will inspect all four door handles and repair them as needed. The Super Duty's will get software updates, while the MKTs will have the vacuum pump relays replaced outright. A pair of MKT fires has been the only reported incident caused by the recalled components, while the company is unaware of any injuries or deaths. Scroll down for the official press release from Ford. Related Video: FORD ISSUES THREE SAFETY RECALLS IN NORTH AMERICA DEARBORN, Mich., March 25, 2015 – Ford is issuing three safety recalls in North America. No accidents or injuries are attributed to these conditions. Details are as follows: Ford issues safety recall for certain 2011-2013 Ford Explorer and Ford Police Interceptor Utility vehicles for interior door handle issue Ford is issuing a safety recall for approximately 213,000 2011-2013 Ford Explorer and Ford Police Interceptor Utility vehicles in North America (actual 212,911) for an issue with the spring that controls the interior door handles.