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Lincoln Aviator could make a comeback

The idea of Lincoln dropping its alphanumeric scheme in favor of real names was welcomed by fans of the marque and even appeared possible after the rousing reception to the Continental concept. Now, rumors suggest that the next of the luxury brand's nameplates to see a possible revival just might be the Aviator. Don't get your hopes up quite yet, though. The Truth About Cars admits that this tip comes from a second-hand source, but the person reports that Lincoln has a project codenamed Aviator as a model based on the Explorer. There's evidence to give the rumor some shaky support, though. Ford already has the trademarks for the name and AV8R. Also, an Explorer-based vehicle in 2019 is included for the brand's predictions in the recent Car Wars forecast. Autoblog reached out to company spokesperson Sam Locricchio, but he would not speculate about future products. The same source claims to The Truth About Cars that the Blue Oval might not replace the Ford Flex or Lincoln MKT when the current generations come to an end. Also, the next-gen Expedition and Navigator could use 10-speed automatics and follow the F-150 to get aluminum bodies, which is also already rumored. Although, all of this should be taken with a big grain of salt until anything more official has arrived. Lincoln spokesperson Stephane Cesareo gave The Truth About Cars no comment on the rumor, but said, "By 2020, we expect to expand the segments that we participate in by adding two new nameplates to the Lincoln brand. We have not provided any indications about the products or their names." Related Video:

NHTSA investigating 250k F-150s for possible power brake failure

The National Highway Traffic Safety Administration is opening a preliminary evaluation into the 2011-2012 Ford F-150 with the 3.5-liter EcoBoost V6 because of potential failure of the power braking assist. If a recall is required, it could affect an estimated 250,000 of the trucks. This investigation is prompted by NHTSA receiving 32 complaints about the electric vacuum assist pump allegedly failing in these trucks, which then causes the power braking assist to stop working. Drivers claim having no warning beforehand. There are also two reports of crashes that are purportedly linked to the problem, but the government agency lists no injuries. According to NHTSA, the issue may be getting worse because 60 percent of these allegations are from the past nine months. A preliminary evaluation doesn't necessarily lead to a recall, though. NHTSA uses them "to assess the cause, scope and frequency of the alleged defect." Ford spokesperson Kelli Felker tells Autoblog: "We will cooperate with NHTSA on this investigation, as we always do." Related Video: INVESTIGATION Subject : Brake Vacuum Pump Failure Date Investigation Opened: JUN 22, 2015 Date Investigation Closed: Open NHTSA Action Number: PE15026 Component(s): SERVICE BRAKES, ELECTRIC , SERVICE BRAKES, HYDRAULIC All Products Associated with this Investigation Vehicle Make Model Model Year(s) FORD F-150 2011-2012 Details Manufacturer: Ford Motor Company SUMMARY: The Office of Defects Investigation (ODI) has identified 32 complaints alleging electric vacuum assist pump failures resulting in loss of brake power assist and increased brake pedal effort in model year (MY) 2011-2012 Ford F-150 full-size pickup trucks equipped with 3.5L GTDI engine. None of the complaints reported any warning indicators to alert the driver of brake power assist loss or the potential of increased stopping distance. Two reports alleged crashes due to increased brake pedal effort required to stop or slow the vehicle. The complaints show an apparent increasing trend, with approximately 60 percent of complaints received within the past nine months. A Preliminary Evaluation has been opened to assess the cause, scope and frequency of the alleged defect.

Ford profiles surprisingly affluent Focus ST buyers

It comes as no surprise when Ford says that 32-percent of Focus ST buyers are under 35, but we weren't expecting this: the average annual salary of Focus ST buyers is $127,000. Twenty-two percent of non-ST Focus buyers are under 35, while their average annual salary is $67,000.
We like the Focus ST because it has 252 horsepower, is genuinely fun to drive and offers great value for performance-minded car enthusiasts; facts that are not lost on customers, it seems. Ford says that the Focus ST has the highest percentage of conquest sales for a non-hybrid model it sells, and that the top-four trade-ins are from Honda, Chevrolet, Mazda and Toyota. Demand for the hot Focus is strongest in Los Angeles, Detroit, Houston and Orlando.
"[The Focus ST is] having this kind of halo effect for other vehicles we'd hoped for when we invested in the ST brand," says John Felice, vice president of US marketing, sales and service, because it's helping to boost sales of other Ford vehicles.