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Chevy Silverado frame twist test a marketing victory versus Ford

The pickup market is so competitive that all three major American makers are constantly trying to find a way to prove their product is the best. The new 2015 Ford F-150 is grabbing headlines at the moment by winning awards and posting segment best numbers. But in a new video, Chevrolet is taking aim squarely at the 2015 F-250 Super Duty in a battle of heavy-duty truck supremacy against the 2015 Chevy Silverado 2500HD... well, in a single metric anyway.
The big numbers from pickups often come down to payload, towing rating and fuel economy, but for this test, Chevy and Howie Long are challenging the torsional rigidity of the trucks' frames, specifically which one flexes less. Long plays the everyman here having the Chevy engineer explain what's going on in the tests. Unsurprisingly for a video on Chevy's official YouTube page, the 2500HD wins out by a good margin. The company also reports that similar results as shown here have been certified in third-party testing.
Check out the video to see the full test. While this might seem like a marketing win for Chevy, Ford isn't immune to it, either. In 2009, the Blue Oval uploaded a similar video comparing the flex under 225 pounds of weight from the bare frames of the F-150, Chevy Silverado, Dodge Ram (as it was still called at the time) and the Toyota Tundra. The results fell in the Blue Oval's favor, as you can see here.

Reborn Ford Escort could make its way to Europe

The Ford Escort concept just unveiled at the Shanghai Motor Show was created with the Chinese market in mind, but it's got people talking all over the world. Not purely fancy, the point of the Escort concept was to give Chinese buyers a preview of what they could expect to see in a Ford showroom in the near future. If Ford wasn't seriously considering the new Escort for other countries, a report in Auto Express indicates that the concept's reception has changed all that.
No less than the incoming chairman of Ford UK said "it could work in other places," bolstering the comments of "a senior Ford insider" who said the question of bringing the car to Europe to slot in underneath the Focus had been raised. That's a long way from anything of the kind happening, which would require Ford to figure out how to sell it for the right price and not torpedo the company reputation among Euro buyers. In any case, we'd be as intrigued as anyone if an Escort resurrection created the next 'who knew?' market segment of few-frills transportation offered by non-Asian carmakers.

Lincoln MKC will be renamed the Corsair in 2021, probably

Lincoln will be renaming its MKC crossover, calling it the Corsair instead. Automotive News is reporting that the recently trademarked, yet storied Ford model name Corsair will be affixed on the 2021 model year crossover. The report says Ford has already told its U.S. dealers about the name at an Orlando meeting last month. Ford has a long history with the Corsair nameplate in the States and abroad: Most recently, it has been in use in Australia in the early 1990s, in the UK in the 1960s, and before that Ford offered an Edsel Corsair in the late 1950s. Even if an Edsel connection might not be the best possible thing for a Ford product, let alone a Lincoln, it might serve the crossover well as Ford moves to ditch the MK naming convention it's used for Lincoln for the past decade. Still, the manufacturer is said to have cautioned dealers it might opt out of using the Corsair name before production time. At the same meeting, Ford reportedly showed the next-generation Escape, the Explorer, a battery electric crossover dubbed the Mach 1, a yet-unnamed small SUV (which might be the Bronco) , and a new Lincoln Continental complete with suicide doors. The MKC will still receive a refresh for next year, retaining its letters-name for a couple of years before the bigger redesign for 2021. Currently, the MKC is the strongest-selling Lincoln product in China, and it brings in numerous new Lincoln customers there. In the U.S. it's outsold by the MKX crossover and is neck-and-neck with the MKZ sedan.