2000 F-350 Dump Truck W/tailgate Salter on 2040-cars

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Ford owns Automotive Loyalty Awards, Audi and Subaru are king of conquests

Customers are a commodity in the automotive industry, and like any other commodity, automakers trade them back and forth. Only nobody wants to give up their customers - just to keep the ones they have and try to attract others.
That's what the Polk Automotive Loyalty Awards are all about. Every year the industry research body names the automakers, brands and models that manage to keep their customers coming back for more - and attract buyers to switch from other makes. Ford usually does pretty well, but this year it rose above even its own track record.
Not only did Dearborn win the Overall Loyalty to Manufacturer award, but also the Overall Loyalty to Make. Ford also took the African American category, and the F-150 was named the top full-size half-ton pickup in customer loyalty. Ford COO Mark Fields (pictured above) accepted the awards and gave the keynote address at the awards ceremony.

2015 Ford Transit Connect Wagon

The last time I tested a Ford Transit Connect, I needed to drive a group of friends to Boyne, MI, for a long weekend of skiing, snowboarding, and shenanigans. At roughly three hours, the trip is just long enough that my friends asked for something comfortable. A Range Rover would've been ideal. Perhaps a Mercedes-Benz GL or Cadillac Escalade. But no, I chose Transit Connect, to put Ford's small van formula to the test. The tiny van was near the end of its lifecycle in 2012, having debuted in Europe in 2003. Its age was reflected in its loud, underpowered, inefficient engine; noisy, harsh ride; and uncomfortable seats. It was so uncomfortable that we had to stop every hour just to stretch our legs. I didn't have such elaborate plans when this 2015 Transit Connect Wagon arrived in my driveway. But after a week behind the wheel, I can tell that road tripping in this van would be a far, far better experience. The most obvious change for the second-generation model is the styling. It's much better looking than the old TC, looking like the high-roofed spawn of a Focus and Escape. There are a few anomalies, though. First, note the word "Wagon" – that implies passenger van, while the cargo/work-minded Transit Connect is called "Van." Next, this Titanium model is only available on the longer-wheelbase, three-row Wagon. With the LWB configuration, the only tailgate option is a single-piece, lift-up hatch. If you want barn-style doors, get cozy with the short-wheelbase, two-row Transit Connect XLT. Regardless of body style, the Transit Connect Wagon's best styling feature is its enormous greenhouse that guarantees excellent visibility from any angle. The interior adopts a dash layout similar to the Focus. The heated leather seats – standard on the Titanium – are nice enough, but better still is that the chairs are actually comfortable now. The plastics on the dash and doors are still hard and scratchy, but fit and finish is solid. And with major contact points and switchgear that have been pilfered from other Ford products, including the steering wheel, the occasional bad bits in the cabin are easy enough to ignore. With room for three folks in the second row and two more in the back, the Transit Connect Wagon fills a role that is more utilitarian and spartan, but not much less versatile than traditional minivans. The middle row seats feature stadium-style raised seating, and both rows can slide forward and back or fold.

Shelby GT350R offers first mass-produced carbon fiber wheels

In the world of race engineering, reducing total weight is good, but reducing unsprung weight is flippin' fantastic. That's the reason Ford is pushing the envelope in terms of technology for the Shelby GT350R's wheels. Joining the likes of Koenigsegg in the offering, Ford has teamed with Australian outfit Carbon Revolution to produce the CF rollers en masse for the first time. Destined for the hubs of the new Shelby GT350R, the new hoops weigh just 18 pounds each, versus the 33-lbs weight of a similar aluminum wheel. On top of slashing up to 60 pounds in unsprung weight, there's such a reduction in rotational inertia – 40 percent, versus aluminum wheels – that Ford actually has to recalibrate the magnetic ride control system and springs. Thanks to, we're guessing, scenes of crashed Formula One cars disintegrating and spewing shards of carbon fiber all over the track, Ford seems quite keen to do away with the idea that CF is strong, but brittle. The company conducted extensive shock testing, ramming a wheel into a curb at speed. According to the Blue Oval, the lightweight wheel allowed the suspension to respond so quickly that the impact was "greatly diminished," causing the tester to run the experiment again, thinking there'd been a mistake. After recording brake rotor temperatures of 900 degrees Celsius (over 1,650 degrees Fahrenheit, or well past the point that aluminum or magnesium would melt) during testing, Ford and Carbon Revolution actually redesigned the wheels to "a thermal standard more suitable for motorsports," by adding an "incredibly thin, nearly diamond-hard coating that reliably shields the resin from heat." The same process was used to protect engine turbine blades on the Space Shuttle. While the work by Ford and Carbon Revolution should make GT350R customers excited, the work being done here could have serious implications for performance cars in the future. That's the real takeaway here, and is something that should leave fans of all performance vehicles excited.