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Ford earnings take a dive on investment, slowing sales; workers get $6,900 in profit sharing

Ford Motor Company's pre-tax profits for 2014 took a beating, falling to $6.3 billion, a $2.3-billion drop from 2013, while overall revenues fell from $139.4 billion to $135.8 billion. Net income for 2014, meanwhile, plunged 56 percent, from $7.18 billion to $3.19 billion. Yeah, those aren't great numbers. While Ford's figures are largely down across the board, some of the weaker numbers aren't too difficult to explain away. The company launched 24 vehicles across the globe in 2014, including some of its biggest and most important volume models, like the 2015 F-150, as well as iconic offerings like the new Mustang. The result of this is both increased investment as well as a drop in total sales – US market numbers were down 164,000 units compared to 2013. Recall claims and high warranty costs also did a number on the Blue Oval. "2014 was a solid yet challenging year for Ford - with our investments and a record number of new products launched around the world positioning us for strong growth this year and beyond," Ford CEO Mark Fields said in a statement. Ford's 50,180 UAW workers in the United States will receive profit-sharing checks of $6,900. In some markets, Ford's fortunes were impacted by outside factors. Europe, for example, recorded more sales (up 70,000 units) and higher revenues (up $2.2 billion), but still reported a $443-million pre-tax loss. Blame was placed on the crumbling Russian economy, which has suffered from sanctions and slumping oil prices. Despite its troubles last year, the company still seems bullish on 2015. Ford's pre-tax outlook remains unchanged, as the company expects to make anywhere from $8.5 to $9.5 billion on the back of higher revenue from the company's automotive operations. We expect strong growth and improved financial performance in 2015 driven by our investments in new products and capacity," Ford CFO Bob Shanks said of the company's future.

2024 Lincoln Aviator and 2024 Ford Explorer lose hybrid option

The 2024 Lincoln Aviator will not be available with a plug-in hybrid drivetrain, a spokesman for the brand confirmed. Lincoln dropped the gasoline-electric option to focus on more popular variants of the SUV, and it's making a handful of small changes for the new model year. "Given timing, the 2024 Aviator is a limited production run and as such, we are focusing on our most popular offering," a spokesman told Autoblog via email. While nothing is official yet, unverified reports suggest that the SUV will receive a major round of updates for 2025. In the meantime, the Aviator will enter the 2024 model year with a twin-turbocharged 3.0-liter V6 as its only engine option. The six-cylinder makes 400 horsepower and 415 pound-feet of torque, and it spins the rear wheels via a 10-speed automatic transmission. All-wheel-drive is offered at an extra cost, though keep in mind that Lincoln hasn't published the full list of changes it's making to the model for 2024 yet. Ditching the hybrid system means buyers now have three trims to choose from. Previously named Standard, the entry-level trim is called Premiere for 2024. The mid-range Reserve and the range-topping Black Label carry over. Pricing starts at $53,340 excluding destination. More details about the 2024 Lincoln Aviator should emerge in the coming weeks. Lincoln parent company Ford is axing the Explorer's available hybrid system in the civilian model as well. But the police version of the SUV is only available as a hybrid, and will continue to be. "To meet continued strong demand for the Ford Police Interceptor Utility hybrid and other Ford hybrid vehicles, the 2024-model-year Explorer will only be offered with the fuel-efficient 2.3-liter four-cylinder Ecoboost and the 3.0-liter EcoBoost V6. Those two engines account for the majority of Explorer sales," a spokesperson for the Blue Oval confirmed to Autoblog. There's no word on when or if the hybrid will return for civilian Explorers. Offered through 2023, the Explorer's optional gasoline-electric drivetrain was only available on the top-of-the-line Limited and Platinum variants. And, like the Aviator it's related to, the Explorer is expected to get a round of updates inside and out for the 2025 model year.

You can now Uber a Ford F-150 for tailgating at NFL games

The Ford F-Series has been named as the official truck of the NFL, whatever that means. To kick things off, the automaker is giving fans in New York the ability to order a "Built Ford Tough Tailgate Truck" on demand through Uber. The NFL-backed tailgate F-Series trucks will bring fans tailgate food, tickets, and merchandise. The ability to get a tailgate truck through Uber is currently limited to New York, but Ford will also offer a tailgate tour in various cities where NFL fans can win tailgate parties, tickets to games, and access to their own Ford tailgate truck. The sponsorship is for three years and includes America's best-selling truck, the Ford F-150, along with the automaker's Super Duty trucks. Ford is also giving NFL fans the ability to enter the "Built Ford Tough Toughest Ticket" sweepstakes for a chance to win Super Bowl LI tickets, along with a new 2017 Ford F-Series Super Duty decked out to showcase the winner's favorite football team. The NFL has partnered with various automakers in the past, with the most recent being a four-year deal with Hyundai in 2015. The Korean automaker is currently the official car, SUV, and luxury vehicle of the NFL, which conveniently leaves a spot for Ford's F-Series trucks to slot into. Hyundai took the sponsorship from General Motors, which had been a sponsor since 2001. Ford's new sponsorship comes at the perfect time as the new season official starts tomorrow with the Carolina Panthers taking on the Denver Broncos. Related Video: Featured Gallery 2017 Ford F-Series NFL Sponsorship News Source: FordImage Credit: Ford Celebrities Marketing/Advertising Ford Hyundai Truck Special and Limited Editions sponsorship