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2015 Ford F-150 configurator is ready to go to work

Ford is inching towards the on-sale date for the eagerly anticipated, aluminum F-150 pickup. While we're preparing to drive the new truck (expect our take on it sooner rather than later), the best-seller has reached another, albeit more minor, milestone as its online configurator has officially been switched on.
We took to Ford's consumer website to mess about with it and see just how ridiculous of a truck we can build. Among the fun things we discovered were these two nuggets - the most expensive truck we could configure was not the top-end Platinum model, but instead the King Ranch, which rang up at $65,955. The other exciting discovery? The new truck would be available in a questionable shade called Blue Jeans (shown above with the optional contrasting Caribou paint). Yep, Blue Jeans.
You can head over to Ford's consumer page and build your very own aluminum F-150 now. Take a look.

Ford posts decade-best $2.1B profit in Q1 2013

As predicted, Ford has reported that its first quarter of 2013 was a resounding success overall, with a pretax profit of $2.1 billion ($0.41 per share), and a net income of $1.6 billion ($0.40 per share). In fact, Ford made a pretax profit of some $2.4 billion in its home North American market, with that total number being pulled down by losses in South America and Europe. That gaudy North American profit is the strongest result by the automaker since 2000.
Ford's companywide profit for Q1 was down $147 million from one year ago, while the net income number marked an increase of $215 million year over year. Overall, this is Ford's 15th-consecutive profitable quarter.
The bad news from the European market was even worst in Q1 2013 than it was last year. Pretax losses of $462 million - on revenue of $6.7 billion - represented a year-over-year change of -$313 million. In South American, the company reported a loss of $218 million, down from a slim profit of $54 million in Q1 2012. The news was better for Ford Asia Pacific Africa, where a $6 million pretax profit in 2013 showed a year-over-year gain of some $101 million when compared to losses in 2012. Scroll down to read Ford's full press release.

Translogic 177: Ford Research and Innovation Center

Translogic heads to Ford's Research and Innovation Center in Silicon Valley for a peek behind the scenes at the latest tech being produced by the Blue Oval. We hear why the automaker moved some of its R&D operations from Dearborn, MI to Palo Alto, CA, and get an early look at the all-new Ford GT supercar with Ford CEO Mark Fields. "Coming here to Silicon Valley, we really want to make a lot of progress on mobility, autonomous vehicles, [and] using analytics," said Fields. "So coming to Silicon Valley was ... to go to where the talent is, but also, importantly, to be a part of the community here." As for the GT, Ford's top boss is pleased with the tech driving the forthcoming supercar. "It's really a decades worth of innovation in areas of light-weighting, in areas of EcoBoost engines, and in areas of aerodynamics." Have an RSS feed? Click here to add Translogic. Follow Translogic on Twitter and Facebook. Click here to learn more about our host, Jonathon Buckley. Ford Technology Emerging Technologies Translogic Videos Original Video Mark Fields