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UPDATE: GM, Ford, FCA, Honda shutting down all North America plants

Following an earlier report that General Motors, Ford and FCA would take action to curtail the potential spread of the Coronavirus, news comes today that the three American automakers will instead close all North American plants for an unknown period of time. Ford said in a statement that it "is temporarily suspending production at its manufacturing sites in North America to March 30 to thoroughly clean its facilities to protect its workforce and boost containment efforts for the COVID-19 Coronavirus." General Motors followed with a statement confirming that its suspension "will last until at least March 30," and adding that the situation will be reevaluated from week to week after that. FCA has not yet issued an official statement. Rory Gamble, president of the United Auto Workers union, praised the news. "This will give us time to review best practices and to prevent the spread of this disease," Gamble said in a statement. According to the Associated Press, around 150,000 workers are "likely to receive supplemental pay in addition to unemployment benefits." The United Auto Workers had asked the automakers to reconsider their position on Wednesday, a day after the parties agreed to slow production at U.S. plants and limit the number of workers on the job at one time to prevent the spread of the virus, a source who asked not to be identified told Reuters. The UAW’s new request for the closure of the Detroit Three automakersÂ’ U.S. plants came after Honda said on Wednesday it was temporarily shutting its North American plants for six days because of the anticipated decline in consumer demand. Plants/Manufacturing UAW/Unions Chrysler Fiat Ford GM coronavirus

Ford files trademark application for 'Model E'

In early December, Ford filed an application with the US Patent and Trademark Office for the name "Model E." Historically, Ford never produced a Model E, and while automakers are known to file for trademarks they never use, some have wondered if the application might be used for a concept car.
Based on other recent events, though, it could be a legal move. In 2000 Ford sued an online start-up called Model E over the similarity of that name to Ford's industry-shaping Model T, but the judge dismissed the case citing lack of proper grounds. In August 2013, Tesla applied for trademark registration for Model E, and at the time, Ford said it would review the application. Tesla actually made two applications for Model E, one for automobiles and structural parts therefore, the other for "providing maintenance and repair services for automobiles," and there are plenty of theories about what the name could be applied to.
The Published for Opposition date for Tesla's applications is December 31, 2013, after which anyone who thinks they'd be harmed by Tesla being granted the trademark gets 30 days to register their issues. This is just speculation, but Ford's application - which was filed for automobiles only - might be about protecting what it sees as unwelcome encroachment on the name Model T, protection it wasn't able to enforce before when the stakes were only online and much smaller.

Long winter means most automakers won't curb summer shutdown

A lot more happened during this latest brutal winter than days of snow and Netflix binges. Automotive sales took a battering. After all, going out car shopping when it's eleventy-billion degrees below zero isn't a good time.
Because of this Old Man Winter-induced sales slump, inventories are abnormally high as we head into the summer car buying season. That's led some analysts to predict that automakers will be more inclined to idle factories this summer, in a bid to trim some of the built-up inventory. Traditionally, American manufacturers offer up a two-week break in the middle of summer, although the burgeoning sales of the past few years have seen this practice become less popular.
"We're likely not going to see an acceleration this year," Jeff Schuster, a senior vice president at LMC Automotive, told The Detroit News. "We'll see production increases in 'pockets' but I don't know if it will be as widespread as in recent years."