2012 Ford Super Duty F-250 Srw Crew Cab Lariat Fx4 on 2040-cars

Auto blog

Ford not backing down on MPG-based marketing strategy

The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports. Ford has spent much of the year pushing its fuel-efficiency improvements, with everything from a Super Bowl ad saying its Fusion Hybrid gets "almost double" the fuel efficiency of an average vehicle (after the recalculation, it's now more like 75 percent better) to claiming the Fiesta is the most fuel-efficient non-hybrid in the US (it's actually the Mitsubishi Mirage) to stating the C-Max Hybrid gets better fuel economy than the Toyota Prius V (it doesn't). Nonetheless, Ford doesn't plan on changing its mpg marketing emphasis anytime soon, the company said in an e-mailed statement to AutoblogGreen. "Providing customers great fuel economy is a key part of our Ford vehicle DNA." "Providing customers great fuel economy is a key part of our Ford vehicle DNA," the company said. "We will continue to highlight our vehicles features and attributes in our advertising and marketing, which includes fuel economy and fuel-saving technologies like EcoBoost and hybrids." Earlier this month, Ford said it would lower the fuel-economy ratings of models such as the C-Max, Fusion and Lincoln MKZ Hybrids as well as most of the Fiesta line because of mistakes in the company's internal testing data. It was the second change for the C-Max Hybrid. The good news for Ford is that its fleetwide fuel economy is up almost 40 percent from a decade ago, compared to an improvement of around 23 percent for Toyota. Still, while sales of Ford hybrids and plug-ins are about even with last year through the first five months of 2014, C-Max Hybrid sales have plunged 49 percent from a year earlier. Earlier this year, Ford admitted that the first fuel economy downgrade had a negative effect on sales and we can find proof in the numbers. Before that the change was announced, in August 2013, Ford was consistently selling over 2,000 – and sometimes over 3,000 – C-Max Hybrids a month. In September, it dropped to 1,424, then to 1,438 in October. It didn't climb back above 2,000 until May 2014. The second mpg adjustment was announced in June.

Ford mulling EcoSport for US? [w/poll]

"We certainly have that ability. We're studying it very, very closely." Those are the words of Jim Farley, global head of sales, marketing, service at Ford. The investigation Farley is referring to is the possibility of selling the company's new EcoSport crossover in America.
The diminutive Fiesta-based EcoSport was developed for emerging markets like Brazil and, more recently, China, but it apparently may have a future in the States, where it would form a new entry-level rung below the Escape in Ford's already robust crossover stable. Ford has big plans for its tiny CUV - Farley tells Automotive News that the EcoSport is only available in 10 countries right now, but by 2017, its distribution will have mushroomed to 62 countries. At the time the second-generation model launched at the 2012 Beijing Motor Show as a 2013 model, Ford said the EcoSport would eventually be sold in nearly 100 markets worldwide.
The Brazilian- and Indian-assembled EcoSport is available with a variety of gasoline-powered engines, but the 1.0-liter, three-cylinder EcoBoost giving 118 horsepower and 125 pound-feet of torque would seem to be the powertrain of choice for America, as it was recently confirmed for the stateside 2014 Fiesta.

2015 Hennessey VelociRaptor 600 fills an F-150 Raptor-sized void

Ford is rumored to possibly debut a new F-150 Raptor at the upcoming Detroit Auto Show in January, but whether that's the case or not, Hennessey Performance is ready to fill the muscle truck niche now with its latest VelociRaptor 600 Supercharged based on the 2015 F-150. The fantastically named VelociRaptor package has been available on the regular Raptor for the past few years, taking power up to 600 horsepower or more, depending on what the buyer desired. With the latest one, the performance truck is now based on the aluminum-bodied F-150, specifically the FX4 Super Crew model with the 5.0-liter V8. "Having Ford's world-class new truck design, with a weight savings of nearly 700 pounds, our VelociRaptor 600 Supercharged will have an even greater level of performance and driving excitement," said founder John Hennessey in the company's release. The heart of VelociRaptor is the Roots-type supercharger running at 8 psi on the V8. With help from upgraded fuel injectors, a proprietary engine management system and stainless steel exhaust, it boosts grunt from a stock 385 horsepower to over 600 hp. To make sure that power gets to the road, the package also includes 33-inch BFGoodrich mounted on 17-inch Hennessey wheels. For buyers in need of more, the company offers optional parts including an off-road coilover suspension, different front and rear bumpers, a winch, LED light bar and Brembo brakes. Speaking to Autoblog, Hennessey said he feels confident that the latest VelociRaptor could do high-four-second sprints to 60 miles per hour, compared to the outgoing model in the low-five-second range. Prices for the VelociRaptor start at $73,500, which includes the donor F-150, and orders are open now. Actual deliveries should start by March at the latest, according to Hennessey. The company also plans to offer a similar package for EcoBoost F-150s later. Scroll down to read the full announcement about this muscle truck. Introducing the 2015 Hennessey VelociRaptor 600 Supercharged Texas tuner adds power and improved off-road capabilities to Ford's all-new aluminum bodied pick-up trucks December 16, 2014-For immediate release Sealy, Texas-For the past five years, Ford F-150 truck enthusiasts have had the special opportunity to own the SVT Raptor. With 411 hp and baja pre-runner capabilities, the Ford Raptor was one of the most capable 4x4's ever built. Sadly, Ford Raptor production has ended, leaving a void in the market for 2015.