2012 Ford F250 Lariat Fx4 4x4 Diesel Sunroof Nav 9k Mi Texas Direct Auto on 2040-cars

Auto blog

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

We test the 2016 Ford F-150 Pro Trailer Backup Assist

There are some automotive tasks that are more or less impossible the first time you attempt them, no matter your skill level. Remember the first time you had to back a trailer into position? Yeah, you'd have more luck disarming a nuclear bomb than getting the trailer where you're aiming. Ford is preparing to debut a technology that takes the mystery out of reversing a trailer, with the new Pro Trailer Backup Assist. Available on the entire 2016 F-150 range, the system essentially allows owners to drive their trailers by way of a dash-mounted knob. Turn the knob and the steering wheel automagically turns to the correct angle, leading the trailer in the desired direction. The steering wheel twirls about as needed, although drivers still have direct control of the accelerator and brake pedals, much as they do with Ford's Enhanced Active Park Assist system. Ford has spent eight years developing the system, the company's engineers told us. Drivers will need to measure their trailers a certain way and fit the checked reference sticker you can see in the gallery, although once a measurement is stored in the system, it can easily be recalled using the display in the instrument cluster. The system can stow the measurements for 10 trailers, and can accommodate tow-behinds up to 33 feet long. As of right now, though, the PTBA can't work with gooseneck trailers or fifth-wheels, although we're betting Ford is hard at work to accommodate those more substantial setups. "Pro Trailer Backup Assist is a smart solution to save time and increase productivity for our customers," Doug Scott, Ford Truck's marketing manager, said in the attached statement. "Instead of struggling to back up their trailer, they can spend more time on the job or enjoying the lake." We took part in a hands-on demo of the new system off the Detroit River, near Grosse Ile, MI. Full disclosure, we didn't back the trailer into the water, (your author had no interest in potentially damaging the roughly $50,000 boat/trailer Ford brought in for the test). We did, however, conduct a brief test in the safe confines of a nearby parking lot. Our immediate impression of this technology is that it will be a boon to novices or first-time towers, a group of which your author is a member. It takes the mystery out of backing up a trailer, and while there's still a learning curve involved, it's significantly easier than doing things the old-fashioned way.

Ford Explorer problems gutted third-quarter sales

In early September, the Detroit Free Press published a feature noting numerous problems Ford's having with the 2020 Explorer and 2020 Lincoln Aviator launches. Issues with both SUVs, built at Ford's Chicago Assembly Plant, were so rife and dire that the automaker was trucking the vehicles 275 miles away to Michigan for repairs. Bloomberg reported earlier this month that Explorer's third-quarter sales dropped 48 percent compared to the previous model in 2018, with dealers unable to get enough units on lots for customers. Nor is the snafu over: Automotive News reports that another "batch of about 2,500 Explorers in need of repairs" arrived recently in Michigan, and sales through the first nine months of 2019 are down 31 percent. Sales dips during model changeovers are to be expected as old inventory gets sold down and new production ramps up, but this is different. Ford U.S. sales boss Mark LaNeve told Bloomberg earlier this month, "We’ve got adequate inventory in our stores. For Q4, availability wonÂ’t be an issue. WeÂ’ll be able to hit our stride with Explorer starting now." It's hard to know whether that's true, with thousands of Explorers still piling into Michigan; the batch AN mentioned represents about 5 days of sales during an average month in 2018, before the drawdown and interruptions hampered matters. And when Consumer Reports tested the Ford Explorer it bought this summer, it titled the review, "2020 Ford Explorer drives nicely but has many flaws / Poor interior quality and a high price overshadow the SUV's improvements."   On top of that, the AN piece mentions a new impediment to uncorking the Explorer sales stream: Worker strife in the Chicago plant. Allegedly, "Roving groups of workers are intimidating other employees, creating a hostile environment, the people said. ThatÂ’s driving up turnover and leaving some vehicle assembly unfinished, contributing to the company having to complete the work at the Michigan factory or at dealerships, the people said." Ford's been fined twice before for the same kinds of issues at its plants, once in 1999, again in 2017, but a spokesperson said Ford isn't aware of any such problems now. The pressure otherwise has got to be unpleasant for everyone on the Explorer team, from CEO Jim Hackett down. The automaker was meant to be "turning the corner" in April, but as of now, shares are down, credit rating is down, earnings are down.