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Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

Watch Piquet and Mansell bend some sheetmetal in Ford Fusion GP

As we told you about before, there were four episodes planned for the Ford Fusion GP campaign in Brazil, and the whole series has now run its course. The Ford ads pit Brazilian Formula One driver Nelson Piquet against English F1 pilot Nigel Mansell driving the new Fusion, the two coming together again after their partnership at the Williams F1 team ended in a miserable state more than 20 years ago.
They're lined up for you below, in reverse chronological order. You should watch number three first, though, as it adds a bit more spice to the NASCAR action in the fourth.

Ford hiring 2,200 salaried US workers this year

With its influx of popular new products made in the US, Ford Motor Company has announced that it intends to hire 2,200 new salaried workers domestically this year. This is the biggest increase of salaried workers for Ford in the last 10 years, and it is all a part of Ford's contract commitment to the United Auto Workers union to bring 12,000 new jobs to the US by 2015.
There were no specifics as to where in the US these job openings will be, but Ford did reiterate that it will be spending $773 million on equipment upgrades and capacity expansion at six plants located in southeast Michigan; as a whole, Ford is investing a total of $6.2 billion to its US assembly plants over the next couple years. According to recently appointed president of the Americas Joe Hinrichs, the new jobs will be focused on areas such as engineering, manufacturing and computer software. Ford will post its job openings online at careers.ford.com, and it will also use social media sites like Facebook and Twitter to recruit new workers, including military veterans.
Scroll down for more about Ford's planned job growth as well as how to go about applying for said openings.