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Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

Ward's announces 10 Best Engines 2015

Ward's Auto has named its 10 Best Engines for 2015, covering a range of powerplants from fuel-sippers to fire-breathers. As with past years, forced-induction reigns supreme, with seven of the ten engines featuring a turbo or supercharger. This year is slightly different, though, as two of the seven blown engines are turbocharged three-cylinder mills, from the Ford Fiesta and Mini Cooper. They're joined by the 2.0-liter turbo four from the Volvo S60, the 1.8-liter turbo four from the Volkswagen Jetta and the 2.0-liter boxer from the Subaru WRX. BMW and Chrysler were the only marques to be named to this year's list twice, with the electric motor from the i3 joining the Mini's three-pot, and the 3.0-liter turbodiesel V6 in the Ram 1500 and Jeep Grand Cherokee repping the diesel crowd, alongside a certain supercharged monster. Hyundai also took a prize with a zero-emissions powertrain, with the Tucson FCV's 100-kilowatt fuel cell making the list (apparently Ward's is quite generous with what it deems an "engine"). Rounding out the list are two Autoblog favorites, each displacing 6.2 liters, but producing their power very differently. On the one hand, Chevrolet's overhead-valve, 455-horsepower V8, found in the Corvette, makes its power the old fashioned way. And in the other corner, we have one of the most exciting engines of the year – the 707-hp, 6.2-liter, supercharged Hellcat V8, featured so prominently in the Dodge Challenger and Charger SRT Hellcat. "We spend a lot of time reading the powertrain tea leaves throughout the auto industry, and we're proud that this year's list is a microcosm of all the latest innovation coming from automakers," said Ward's Editor-in-Chief Drew Winter in a statement. "It's not just a list for enthusiasts or for environmentalists," he says. "There's something for every vehicle shopper and every budget. All the powertrains on this list deliver a first-rate driving experience," Winter added. Scroll down for the full list from Ward's, and let us know which engines you think belong and which should have been included in this year's rankings. Ward's 10 Best Engines of 2015 Announced by Penton's WardsAuto Honorees span most diverse and technically advanced engines in 21 years of recognized powertrain excellence SOUTHFIELD, Mich., Dec. 10, 2014 /PRNewswire/ -- Penton's Wards 10 Best Engines of 2015 have been announced.

Chinese market Ford Taurus will be unveiled at Shanghai Motor Show

A new Ford Taurus is on the way, at least for some markets. As part of a huge unveiling of seven models for the Asia Pacific market at the Shanghai Motor Show, Ford is announcing the debut of the company's next-gen large sedan on April 18 just before the event in China begins. Unfortunately, the Taurus that we see in Shanghai might not signal too much about the future version in the US. Ford spokesperson Monique Brentley tells Autoblog that this debut is specifically for the Chinese market, and the Blue Oval isn't saying whether any of this updated look will come across the Pacific. We got a tiny preview of the new Taurus earlier this year when one was spotted wearing heavy camouflage while testing in China. That one retained the sedan's hexagonal grille but added more horizontal chrome slats. It also featured reshaped headlights and a broad, lower air dam. Previous reports have indicated the next-gen model might be built around a stretched and widened version of the Fusion platform, and a major goal during development was shedding as many pounds as possible. With little time before the official unveiling, it won't be long until we'll know much of this for sure. Related Video: NEW FORD TAURUS, FORD GT TO LEAD FORD LINEUP AT AUTO CHINA 2015 Ford to unveil seven new vehicles for Asia Pacific at Auto Shanghai 2015, underscoring its commitment to expanding world-class showrooms across the region New Ford Taurus will bring the historic nameplate to China for the first time with sophisticated design, roomy space and advanced technology Ford GT supercar will lead Ford Performance lineup in Asia Pacific debut; Focus RS, Focus ST and Fiesta ST highlight Ford's passion for performance innovation in all forms Full range of Ford vehicles for China and exciting interactive displays will greet visitors to Ford's display SHANGHAI, China, April 2, 2015 – Taking another bold step to fulfill its promise of introducing 15 new vehicles to China by 2015, Ford will unveil the new Ford Taurus at Auto Shanghai 2015, with a special pre-show event on April 18. Ford's new flagship sedan for China will take the stage at the auto show, along with six other new vehicles making their debuts in Asia Pacific. "We are looking forward to taking the wraps off seven new vehicles for our customers in China and continuing our delivery of great products and innovative technologies," said John Lawler, chairman and CEO, Ford China.