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Generation Z prefers Ford, wants better fuel efficiency

Fear not the future, dear green-car enthusiast. For the youngest drivers like good gas mileage. And they don't really like SUVs or trucks. Breathe easier. About 80 percent of drivers ages 16 to 21, part of what's known as 'Generation Z,' prefer cars more than any other type of larger light-duty vehicle, with about half of that group preferring compact cars, The Detroit News says, citing data company MaritzCX. That company polled about 1,100 prospective young car buyers and found them to put a priority on fuel economy because that group is... well, cheap. To put that demographic's vehicle choice into perspective, just a third of light-duty vehicles sold in the US last year were cars, while the rest were SUVs and trucks. So the future is bright, and possibly devoid of some of the smog we're now seeing. Meanwhile, Ford is the most popular brand among younger drivers, again reflecting that company's more recent emphasis on hybrids, plug-ins and high-fuel-economy gas-burning engines. Ford's US green car sales fell 1.4 percent last year to about 86,500 units (falling C-Max Hybrid demand pulled the American automaker's numbers down), so we'd think that this is very welcome news for the Blue Oval. Featured Gallery 2013 Ford C-Max Energi: First Drive View 20 Photos News Source: The Detroit News Green Ford Fuel Efficiency

Ford ready to install GE Wattstations at 60 locations in North America

Upper-level Ford executives are sending mixed messages about the power of plug-in vehicles, but in the companies parking lots across North America, at least, the signal is clear: come on and charge your EV. Today, Ford and GE announced that the Blue Oval will be installing Wattstation chargers at its Dearborn HQ and will then add units at more than 60 locations across the US and Canada, including "offices, product development campuses and manufacturing facilities." If you're a Ford employee, then you get four hours of free charging a day. That should be plenty to top off any of the company's plug-in vehicles, even the Focus Electric, and the time limit encourages drivers to swap cars at lunch, because Ford wants to encourage charging station sharing and get more employees to plug in. Ford doesn't mention the DOE's Workplace Charging Challenge by name in the release (available below), but we suspect these Wattstations are part of that project. Ford was one of the founding members, joining the Workplace Charging Challenge on January 31, 2013. On that date, the Ford Motor Company and Ford dealers had over 1,750 charging stations installed on company/dealer property. Ford, GE WattStation Chargers Support Employee Electric Vehicle Charging Network Ford to install its first employee electric vehicle charging station network in Dearborn, Mich.; facilities across the United States and Canada to follow Ford will work with GE as its network provider and supplier of electric vehicle charging stations; networked stations will help Ford understand charging usage and plan for future installations Ford electrified vehicles have logged an estimated 65 million electric miles over the last 18 months. Ford now offers six electrified vehicles, including Focus Electric, C-MAX Energi and Fusion Energi plug-in hybrids, and C-MAX and Fusion hybrid vehicles Ford Motor Company in conjunction with GE, will supply vehicle charging stations at Ford facilities nationwide, beginning with facilities in and around its headquarters. The announcement continues the innovative cooperation begun more than 100 years ago between Henry Ford and Thomas Edison, co-founder of GE. This month, Ford will begin installing GE WattStation™ charging stations across its North American campuses, developing a workplace charging network at nearly every Ford facility in the United States and Canada.

Ford profits soar as problems mount

Ford is doing well. It can't make enough examples of its new Fusion, it can barely make enough of the aging F-150, it's getting good brand rankings, people like its turnaround story, it's selling oodles of product and its quarterly profit numbers end in the word "billion." As other high-flying examples have demonstrated over the past few years, though, big numbers can come with problems that aren't exactly small.
Automotive News has published a good "nutshell" report of Ford's progress and problems. The Dearborn automaker's optimistic "general label rule" determination of gas mileage for the C-Max Hybrid has led to lawsuits, hybrid software updates, a downward revision of C-Max fuel economy and millions in rebates. AN notes the C-Max was the "worst-scoring model in this year's J.D. Power Initial Quality Study," but Ford will probably be happy that it managed not to be mentioned further in the study's results after last year's mediocre showing. Its MyTouch and SYNC systems, the bugbears sabotaging Ford's J.D. Power results, have also led to lawsuits, software updates, more software updates and a center console rethink. On top of that, the 1.6-liter EcoBoost in the 2013 Ford Escape that Ford called a "hero" was soon catching fire for three different reasons. And let's not even get into the troubled launch of the Lincoln MKZ.
The Automotive News piece notes that industry observers have been surprised at Ford's stumbles because everything has been looking so good. Nevertheless, there is still the issue of those billions in profits - the company is doing plenty of things, plural, right. Ford says it is tackling its problems, hiring engineers and instituting new quality control processes as part of its effort to find solutions. The test will be to see if in a year from now we begin the discussion of these issues with "Remember when Ford...", or "Problems continue at The Blue Oval."