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Ford profiles surprisingly affluent Focus ST buyers

It comes as no surprise when Ford says that 32-percent of Focus ST buyers are under 35, but we weren't expecting this: the average annual salary of Focus ST buyers is $127,000. Twenty-two percent of non-ST Focus buyers are under 35, while their average annual salary is $67,000.
We like the Focus ST because it has 252 horsepower, is genuinely fun to drive and offers great value for performance-minded car enthusiasts; facts that are not lost on customers, it seems. Ford says that the Focus ST has the highest percentage of conquest sales for a non-hybrid model it sells, and that the top-four trade-ins are from Honda, Chevrolet, Mazda and Toyota. Demand for the hot Focus is strongest in Los Angeles, Detroit, Houston and Orlando.
"[The Focus ST is] having this kind of halo effect for other vehicles we'd hoped for when we invested in the ST brand," says John Felice, vice president of US marketing, sales and service, because it's helping to boost sales of other Ford vehicles.

Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

Ford Mustang Shelby GT350R-C set to storm Watkins Glen

Ford is bringing its latest high-performance Mustang back to the track with the new 2016 GT350R-C, which will debut and race in this weekend's IMSA Continental Tire SportsCar Challenge race at Watkins Glen. The spiritual successor to the Boss 302R that's still taking part in the Continental Tire series today, the first GT350R-C will be campaigned by Multimatic Motorsports. It's had its fully independent suspension completely revised for the track, and it gets everything from new spring rates to new anti-roll bars to a lowered ride height. Like the road-going GT350, a 5.2-liter, flat-plane-crank V8 sits under the hood, although Ford didn't release any specifics on power output. In fact, details are in short supply. We're expecting some sort of sequential racing transmission, wildly enhanced brakes, and a thoroughly race-prepared cabin, although Ford hasn't released any info on that stuff. The Blue Oval also hasn't said anything about the aerodynamic package, but strangely, it looks more or less like what's featured on the standard GT350R. The front fascia and rear wing are pretty much identical, and even the side sills seem roughly similar to the production model. "Like so many Mustangs before it, the Shelby GT350R is a car born to race," Ford's director of global performance, Dave Pericak, said in the attached press release. "We're taking it to the track as the GT350R-C and we're ready to see what it can do against the best competition in the world." Scroll down for the official press release from Ford. And if you're so inclined, you can check out the GT350R-C's debut race this weekend at IMSA.com, with coverage starting at 12:25 P.M. If you prefer normal TV, Fox Sports 1 will get around to re-broadcasting the race on July 5 at 10:00 A.M. Related Video: Ford Performance Shelby GT350R-C to Make IMSA Competition Debut at Watkins Glen • All-new Shelby® GT350R-C embodies Ford innovation through performance as race car makes its competition debut this weekend at Watkins Glen • Shelby GT350R-C to compete in the remainder of the 2015 IMSA Continental Tire SportsCar Challenge with Multimatic Motorsports • Competition version of Shelby GT350R features all-new 5.2-liter flat-plane crankshaft V8 created to extend on-track performance DEARBORN, Mich., June 24, 2015 – There's no mistaking the wicked sound or aggressive looks of the all-new Shelby® GT350R-C that Ford announced today would see its first official track time at Watkins Glen this weekend.