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Ford, Samsung shack up to bring regen braking to non-hybrid models [w/video]

Ford must be desperate to get itself ready for the beach this summer because it is really trying to get into shape. Shortly after unveiling the Lightweight Concept that cut the weight of a Fusion down to that of a Fiesta, it's now the rest of the line's turn for improvement. The company is wrapping up a 10-year research project aimed at developing next-gen automotive batteries to improve efficiency.
Ford claims that 70 percent of its lineup will have stop/start tech by 2017. The key to this massive proliferation is its new dual-battery system that combines a lithium-ion battery with a lead-acid one and regenerative braking. The setup works by harvesting braking energy and converting it to electricity. When the vehicle stops, the engine shuts off, but the Li-ion battery has enough juice to keep the accessories running. The engine starts up again as drivers take their foot off the brake. The layout would mean less wasted gas while idling. It's already available on Ford hybrids and is somewhat similar to the i-Eloop capacitor-based system from Mazda.
The bigger challenge is tuning the regenerative braking right. While hybrid drivers may be a little more adventurous, when it comes to getting a hang of regen braking, conventional buyers might not be so open-minded. The systems have a tendency to be a little grabby at first and then taper off at very low speeds. Ford needs to make sure it's just right to avoid turning off buyers.

Ford is building this sweet back-to-basics SUV in Brazil

We're use to forbidden fruit teasing us in Europe. Hatchbacks and diesels from Renault, Citroën, Peugeot, Skoda, SEAT and Alfa Romeo have been a regular torment that we've grown accustomed to over the years. This vehicle, though, is one piece of forbidden fruit we aren't entirely sure we can get over. We need it.
It's called the Ford Troller T4, and if you accidentally read that as either "reborn Ford Bronco" or "Americanized Land Rover Defender," we wouldn't be rushing to correct you. It's a basic, badass SUV, and is the first new vehicle to come from Troller since Ford gobbled it up in 2007. For those with longer memories, you'll recognize this vehicle from the concept that preceded it, the Ford T-R Concept. The production model remains remarkably true to the T-R, as well as past Trollers, but it's a slightly more modern look overall, with LED taillights, contrasting colors
You'll have to bear with us on the details, as we've been forced to rely on the notoriously literal Google Translate to convert the original Portuguese into English, which means some of the details were lost along the way.

Ford's Farley apologizes for saying Blue Oval tracks customers with GPS

Ford marketing head honcho Jim Farley made waves at CES this week by telling show attendees, "We know everyone who breaks the law, we know when you're doing it." according to a report by Business Insider. Farley continued by saying, "We have GPS in your car, so we know what you're doing. By the way, we don't supply that data to anyone."
Farley has since amended his statement, saying that Ford dose not, in fact, track its customers in their cars "without their approval or consent."
Apparently carried away with a hypothetical notion, Farley was attempting to describe how Ford might be able to employee aggregated user data for things like accurate traffic reporting and pattern spotting. A Ford spokesperson confirmed with Business Insider that its GPS units are not sharing the whereabouts of drivers, though there are a few on-board services that might do so. After opting in to the services (and presumably being made aware of any/all tracking and data collection), Ford's Sync Services Directions and Crew Chief software do, in fact, allow data collection as a means of improving both systems. Farley added that the opt-in data is not shared, even when being tracked.