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Ford builds one-off 50th anniversary Mustang Convertible for charity

At the New York Auto Show this year, Ford revealed a special-edition Mustang to honor the iconic pony car's 50th anniversary. Only 1,964 highly symbolic examples will be made, all of them fixed-roof coupes. But the Blue Oval automaker has just announced that it's also building a single 50 Years edition convertible that it will raffled off for charity.
The first production example of the new Mustang Convertible to roll off the line this fall, this one-off will pack many of the features on the 50 Years coupe, including its white paintjob, chrome trim, aluminum dashboard, two-tone upholstery, contrast stitching, special 19-inch wheels and special-edition badging throughout.
This unique cabrio will also be fitted with a special performance pack including Pirelli PZero rubber, Brembo brakes and a limited-slip differential to help get the 420 horsepower and 390 pound-feet of torque from the 5.0-liter V8 through the six-speed manual transmission and down to the road. It'll also feature a serial plaque with the number 0001 of 0001 and chairman Bill Ford's signature.

Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Ford making Fusion production moves to challenge Camry on volume

The Ford Fusion may already beat the Toyota Camry in terms of models offered, transaction price and sales increase so far this year, but if the Fusion wants to make a run at the title of best-selling car in the US, Bloomberg reminds us that volume is key. Opening a second production line at the Flat Rock, MI assembly plant will reportedly allow Ford to produce around 350,000 Fusions annually, which compares Toyota's ability to crank out 475,000 Camrys and Honda's capacity to build around 450,000 Accords.
For the Fusion, that's an extra 100,000 units compared to the car's current pace, and the article adds that the Fusion is "Ford's best shot" to regain the passenger car sales crown - a title it (or any other US automaker, for that matter) hasn't held since the mid-1990s. Despite hiccups with recalls and fuel economy numbers, the Ford Fusion is still red hot when it comes to sales. Fusion sales are up 13 percent so far this year (compared to a 0.6 percent decrease for Camry), and its average transaction price of $26,343 is about $2,300 more than its rival from Toyota.
The Fusion's popularity has helped Ford improve its sales in California; the Dearborn-based automaker has a market share of 18 percent in the state, which is just a fraction of a percentage behind Honda. And this popularity should continue as Ford ups Fusion production and expands the model lineup even further for 2014 with a new 1.5-liter EcoBoost engine soon to become an option.