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2016 Ford F-150 Limited 4x4 to start at nearly $62,000

The starting price of the top-of-the-line Ford F-150 has crested the $60,000 mark. This was, to be entirely honest, a long time coming, as consumers have shown a willingness to gobble up increasingly lavish pickups over the past five to ten years. According to Cars Direct, the four-wheel-drive-equipped 2016 F-150 Limited rings up at $61,905, or just $15 less than Ford's previous range-topping luxury model, the Lincoln Navigator. Of course, you can get a cheaper Limited if you really needed to. Opting for just rear-wheel drive will lower the price to $58,480. Not only do these figures eclipse the price of any other F-150 before them, they easily exceed the starting figures of competitive luxury pickups. The previous top-of-the-line, F-150 starts at just $52,780, while the two-wheel-drive competitors from GMC, Chevrolet, and Ram – the Sierra Denali, Silveardo High Country, and 1500 Limited – start at $51,210, $49,810, and $51,870, respectively. The new F-150 model adds plenty of bling – there's "LIMITED" lettering on the hood and big, bold, 22-inch wheels – along with power running boards, a panoramic roof, heated/cooled/massaging Mojave leather seats, blind-spot monitoring, and a 360-degree camera. Related Video:

Ford Gets The Aluminum F-150 Ready For Prime Time

Russell Barnett, a Ford dealer in Tennessee, is ready for aluminum. Ford is using the metal almost exclusively in body of the 2015 version of its best-selling F-150 pickup, which starts arriving at dealerships next month. Barnett is already answering customers' questions about the truck. And he's updated his repair shop not only for the F-150, but in anticipation that other Ford brands such as the Mustang will eventually make the switch from steel. But, just in case, he ordered some extra steel-bodied 2014 pickups. "There will be some people who won't want to change for a while," says Barnett, who says pickups make up around half of the annual sales at his dealership in rural Winchester. Ford is doubling down on aluminum, which is lighter - and more expensive - than steel but just as tough. The new truck is the company's response to customers' requests for a more fuel-efficient and nimbler pickup. Fordhopes the advantages outweigh customer doubts about the durability of aluminum or potential repair costs for the pricier metal. It's a big risk. So far this year, one out of every three vehicles Ford sold in the U.S. was an F-Series pickup. Morgan Stanley estimates F-Series trucks account for 90 percent of Ford's global automotive profit. On Tuesday, it kicked off production of the new truck at its Dearborn Truck Plant, four miles from the company's headquarters. "Yeah, this is a risk, but it's one well worth taking." said Bill Ford, the company's executive chairman, as he stood alongside the assembly line. "For our customer, this is a big, big leap forward." The trucks have been the best-selling vehicles in the U.S. for 32 straight years; last year, Ford sold nearly 100,000 more full-size pickups than General Motors. Aluminum isn't new to the auto industry, but this is the first time it will cover the entire body of such a high-volume vehicle. Ford made 647,697 F-150 pickups at its two U.S. plants last year; that's one every 49 seconds. If Ford's bet pays off, it could pad its lead in the lucrative truck market. More importantly, aluminum "future proofs" the truck - and the company - in an era of rising fuel economy standards, says Karl Brauer, a senior analyst with Kelley Blue Book. Ford will announce the truck's fuel economy figures later this month. That could determine if it steals customers away from the Silverado or Ram. Truck buyers are among the most loyal in the auto market.

Ford recalling 850,000 cars and SUVs for airbag issues

Ford has announced a major recall of 850,000 vehicles from model years 2013 and 2014 due to a problem with the "restraints control module."
According to Ford, a short circuit could develop in the module, causing the airbag warning light to illuminate. In more severe cases, dependent on where the short develops, the airbags and seatbelt pre-tensioners may not work in the event of an accident. The problems can be more wide-ranging than that, too, as systems that rely on information from the control module, such as the stability control can be affected.
With 850,000 vehicles affected, it's no surprise that some of Ford's volume leaders are covered. That includes the Fusion and Lincoln MKZ sedans, as well as the incredibly recall-prone Escape and the C-Max MPV.