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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Shelby GT350R offers first mass-produced carbon fiber wheels

In the world of race engineering, reducing total weight is good, but reducing unsprung weight is flippin' fantastic. That's the reason Ford is pushing the envelope in terms of technology for the Shelby GT350R's wheels. Joining the likes of Koenigsegg in the offering, Ford has teamed with Australian outfit Carbon Revolution to produce the CF rollers en masse for the first time. Destined for the hubs of the new Shelby GT350R, the new hoops weigh just 18 pounds each, versus the 33-lbs weight of a similar aluminum wheel. On top of slashing up to 60 pounds in unsprung weight, there's such a reduction in rotational inertia – 40 percent, versus aluminum wheels – that Ford actually has to recalibrate the magnetic ride control system and springs. Thanks to, we're guessing, scenes of crashed Formula One cars disintegrating and spewing shards of carbon fiber all over the track, Ford seems quite keen to do away with the idea that CF is strong, but brittle. The company conducted extensive shock testing, ramming a wheel into a curb at speed. According to the Blue Oval, the lightweight wheel allowed the suspension to respond so quickly that the impact was "greatly diminished," causing the tester to run the experiment again, thinking there'd been a mistake. After recording brake rotor temperatures of 900 degrees Celsius (over 1,650 degrees Fahrenheit, or well past the point that aluminum or magnesium would melt) during testing, Ford and Carbon Revolution actually redesigned the wheels to "a thermal standard more suitable for motorsports," by adding an "incredibly thin, nearly diamond-hard coating that reliably shields the resin from heat." The same process was used to protect engine turbine blades on the Space Shuttle. While the work by Ford and Carbon Revolution should make GT350R customers excited, the work being done here could have serious implications for performance cars in the future. That's the real takeaway here, and is something that should leave fans of all performance vehicles excited.

2015 Ford Mustang GT Line-Lock Burnout

In this brief Short Cut, Autoblog's Steven Ewing demonstrates Line-Lock on the 2015 Ford Mustang GT. Accessed through an on-screen performance menu, the feature temporarily locks the front brakes to help you heat up the rear tires for better traction, as you would for drag racing. The result? A 15-second smokescreen.