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Malcolm Gladwell reflects on engineering, recalls, and compromise

Journalist Malcolm Gladwell has made a career taking on big, complicated topics and humanizing them to make the unwieldy understandable. He has already done this in bestsellers like The Tipping Point and Outliers, and now he has brought the same approach to automotive recalls in a long piece for The New Yorker. The article titled The Engineer's Lament is framed around an interview with the former head of Ford's recall office about the famous Ford Pinto campaign where the position of the compact's fuel tank could cause it to explode in rear-end collisions. Plus, there are detours into Toyota's unintended acceleration cases and the General Motors ignition switch problem. While all the history is illuminating, the heart of the story comes from an examination at the thought process of engineers, and how their thinking differs from other professions. Gladwell comes off as sympathetic to auto engineers in this piece. While he admits that they often approach problems in a sterile way, the writer doesn't try point that out as a failing. It's merely a fact to be understood. The story itself is quite lengthy, but well worth a read if you have the time for an insiders view into how these recalls are assessed on the inside.

American automakers fall in latest Fortune 500 rankings

Not that it means anything beyond bragging rights, but if you're fixated on the positions of domestic automakers on the annual Fortune 500 list, both General Motors and Ford are still on it but they've slipped a couple of notches. The list ranks American companies and they're ordered solely by revenue. GM, fifth last year, came in seventh, while Ford fell from ninth to tenth even though both companies saw small gains in annual revenue.
GM's $152.3 billion in revenue was less than a third of that of the first company on the list: Wal-Mart, which regained the title from Exxon Mobil. Berkshire Hathaway and Apple are the firms that moved GM down. Ford, displaced by energy company Valero, had $134.3 billion in revenue.
On a side note, profitability isn't a factor, but both GM and Ford were down in this year's list compared to last year's: GM declined from $9.2 billion to $6.2 billion, Ford fell from $20.2 billion to $5.6 billion. If profits were included, Exxon Mobil would probably still be king: although the energy company made almost $20 billion less in revenue than Wal-Mart's $469.2 billion, it posted $44.9 billion in profit compared to Wal-Mart's $17 billion.

2016 Ford Mustang Shelby GT350 to start at $47,870 [UPDATE]

UPDATE: After reaching out to Ford, we've been told by spokesman Said Deep that while the Blue Oval hasn't formally announced pricing for the GT350/GT350R, the document obtained by Mustang6G is accurate. Look for a second post when Ford makes its formal announcement at a later date. Ladies and gents, the Ford Mustang Shelby GT350 will be something of a bargain. Mustang6G has a leaked pricing sheet that indicates the base model will start at just $47,870, while the track-oriented R adds $13,500 to that price. Neither figure includes an $825 destination charge. That means that the high-performance Mustang will undercut, well, a lot of stuff. The GT350R is nearly $11,000 less than a Chevrolet Camaro Z/28 and is $2,830 less than a base BMW M4. The standard GT350, meanwhile, slots below the base Chevrolet Corvette by $7,130, while the price should even be within the reach of some Camaro SS 1LE consumers. In short, the GT350 and GT350R should appeal to a lot of people based purely on price alone. With the previous leak on options pricing, figuring out the cost of your ideal GT350 requires nothing more than some simple addition. While a leaked document such as this is often met with an initial degree of skepticism, Mustang6G reports that the prices are real and are showing up within the Ford dealer system. Naturally, we've reached out to Ford in an attempt to confirm this report. Should they get back to us, we'll be sure to update this story. See Ford's comment up top. Until then, head into Comments and let us know what you think of the starting prices for the GT350 and GT350R.