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STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM
Fri, 16 Oct 2009Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.
Ford to add 5,000 US jobs plus 3 plants and 23 vehicles globally
Fri, 13 Dec 2013
16 of the 23 new launches will be for the North American market.
2014 is shaping up to be a big year for Ford Motor Company, as it's announced an onslaught of 23 new global product launches which will help create 5,000 new jobs in the US. As part of the new product push, three more manufacturing plants will be opened.
Unrestored 1969 Shelby GT500 one of many classic barn finds going to auction
Wed, 19 Mar 2014We love a good barn find here at Autoblog. We like that there's a palpable excitement and sense of mystery surrounding barn finds. Each case has its own uniqueness to it, and this latest discovery is no different: an unrestored, one-owner 1969 Shelby GT500 with just 8,531 miles on it.
In the case of this particular barn find, many of the typical questions have already been answered. For example, we know who owned it - his name was Larry Brown. He recently passed away, and as he had no wife or children to inherit the estate, the car he purchased at Pennsylvania Ford dealer in May of 1969, will be auctioned off by Ron Gilligan Auctioneers.
The car was fastidiously maintained, having never been driven in the rain. In fact, Brown never even washed it, out of fear of it rusting. According to the auction website, the last time this car saw water was probably when it was detailed ahead of being delivered to Brown. If that doesn't sound like a fanatical sense of maintenance on the part of this GT500's owner, this next part will. The interior has been treated to a similarly painstaking attempt at preservation, with garbage bags covering the seats and two layers of floor mats over the carpets. The result is a car that, aesthetically, is in remarkable shape considering it's spent so long in a barn.