2004 Ford Explorer Eddie Bauer Sport Utility 4-door 4.6l on 2040-cars

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Ford not backing down on MPG-based marketing strategy

The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports. Ford has spent much of the year pushing its fuel-efficiency improvements, with everything from a Super Bowl ad saying its Fusion Hybrid gets "almost double" the fuel efficiency of an average vehicle (after the recalculation, it's now more like 75 percent better) to claiming the Fiesta is the most fuel-efficient non-hybrid in the US (it's actually the Mitsubishi Mirage) to stating the C-Max Hybrid gets better fuel economy than the Toyota Prius V (it doesn't). Nonetheless, Ford doesn't plan on changing its mpg marketing emphasis anytime soon, the company said in an e-mailed statement to AutoblogGreen. "Providing customers great fuel economy is a key part of our Ford vehicle DNA." "Providing customers great fuel economy is a key part of our Ford vehicle DNA," the company said. "We will continue to highlight our vehicles features and attributes in our advertising and marketing, which includes fuel economy and fuel-saving technologies like EcoBoost and hybrids." Earlier this month, Ford said it would lower the fuel-economy ratings of models such as the C-Max, Fusion and Lincoln MKZ Hybrids as well as most of the Fiesta line because of mistakes in the company's internal testing data. It was the second change for the C-Max Hybrid. The good news for Ford is that its fleetwide fuel economy is up almost 40 percent from a decade ago, compared to an improvement of around 23 percent for Toyota. Still, while sales of Ford hybrids and plug-ins are about even with last year through the first five months of 2014, C-Max Hybrid sales have plunged 49 percent from a year earlier. Earlier this year, Ford admitted that the first fuel economy downgrade had a negative effect on sales and we can find proof in the numbers. Before that the change was announced, in August 2013, Ford was consistently selling over 2,000 – and sometimes over 3,000 – C-Max Hybrids a month. In September, it dropped to 1,424, then to 1,438 in October. It didn't climb back above 2,000 until May 2014. The second mpg adjustment was announced in June.

Autoblog Podcast #413

Episode #413 of the Autoblog Podcast is here, and this week, Dan Roth, Chris Paukert, and Brandon Turkus recap all of the big debuts that took place this week at the 2015 North American International Auto Show in Detroit. Of course, the podcast starts with what's in the garage and finishes up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #413 The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics 2015 Detroit Auto Show In The Autoblog Garage 2015 Chevrolet Trax 2015 Audi RS 5 2015 Ford F-150 Long-Term 2014 Jeep Cherokee Hosts: Dan Roth, Chris Paukert, Brandon Turkus Runtime: 01:xx:xx Rundown Intro and Garage - 00:00 2015 Detroit Auto Show – 37:49 Q&A - 01:32:48 Get The Podcast UStream – Listen live on Mondays at 10 PM Eastern at UStream iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show in iTunes

2017 Ford GT looks resplendent in Liquid Silver and will be built in Ontario

You didn't think we'd let an opportunity to capture another high-res image gallery of our favorite vehicle from the North American International Auto Show pass by, now that it's taking center stage in Chicago, did you? Especially since it's now painted in a brand-new hue? Of course not. And so we're happy to present to you the 2017 Ford GT in Liquid Silver, wearing titanium-tinted racing stripes. It may not be as classically American as the show-stopping blue that debuted with the concept in Detroit, but it's beautiful nonetheless. And, in even better news, we hear that the GT has been confirmed for production at Ford's factory in Markham, Ontario, according to our Canadian friends at CTV News. To recap what we know about the Ford GT – besides the fact that we're in mad, mad love with it, of course – it's beautiful, will be powered by a mid-mounted 3.5-liter twin-turbo V6 with "more than 600 horsepower," it's beautiful, it sends all that power to the rear wheels through a seven-speed dual-clutch gearbox, it's beautiful, blends a carbon fiber monocoque and body panels with aluminum subframes, and it's beautiful. We think it's likely headed for endurance-racing competition, as was the original GT40 that is its spiritual grandfather, and we're sure it will look good doing it. Heck, maybe it'll even win at Le Mans. In any case, check it out in high-res glory below, in multiple color schemes, in both images and video. Related Video: Related Gallery Ford GT Concept: Detroit 2015 View 45 Photos Related Gallery Ford GT View 11 Photos Related Gallery 2017 Ford GT: Chicago 2015 View 30 Photos Image Credit: Live photos copyright 2015 Drew Phillips / AOL Design/Style Plants/Manufacturing Chicago Auto Show Ford Coupe Performance Supercars Videos autoblog black