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Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

2015 Saleen 302 Black Label Mustang unveiled with 730 horsepower

The last time Saleen made these pages it was to report that the firm was out of money. However, just before that announcement, the tuning specialist told us about the three Saleen 302 Mustangs it was developing at three levels - White Label, Yellow Label and Black Label, with those latter two trims to put out 640 horsepower and 565 pound-feet of torque. Well, the Black Label is here - don't let the California Sunset paint fool you - and it's more powerful than planned, with 730 hp and 600 lb-ft blasted out of a 5.0-liter Coyote V8 hooked up to a twin-screw supercharger. Saleen says it's the most powerful, refined, and advanced Mustang it has ever built. Keeping all that power on the road is the increase in downforce that comes from a body that's been extended one inch in front and two inches in the back, and the wing suspended over the decklid. The stock suspension is refitted with Saleen S4 springs, shocks, swaybars and bushings, and the 20-inch wheels on 275-section rubber hide 15-inch dimpled rotors. The interior gets the requisite frills in leather and contrasting stitches, as well as new gauges and badging. It'll take $73,214 to open the door, but just $2,015 to put down a deposit. For more info, check out the press release below. Related Video: 2015 Saleen 302 Black Label Mustang March 15, 2015 -- Earlier this year, Saleen Automotive released their 2015 White and Yellow Label 302 Mustangs to much fanfare. To round out their fleet, Saleen pulled out all the stops and developed one of the best Mustangs to date. This car is set to change the way pony cars are looked at from here on out. At a one-of-a-kind event in Downtown LA, Saleen raised the curtain on the latest pony car out of their Corona, CA headquarters. "Since I started building cars in 1984 my goal has always been to go above and beyond where anybody has been before", said Steve Saleen. "This will by far be the most refined and advanced Mustang we have built to date." With over 30 years of experience in both racing and manufacturing vehicles, it was only a matter of time before Saleen built a Mustang as comprehensive and technologically advanced as the 2015 302 Black Label. Power Saleen combined the reliability and potency of the 5.0L Coyote motor with a twin-screw supercharger. The pair produces the most power from a production Mustang yet at 730 horsepower and 600 lb-ft of torque on 91 octane gas.

2014 Roush Stage 3 Mustang

Up until now, it's been some years since I managed to get behind the wheel of the hot Mustangs tuned by the folks at Roush Performance. My memories of those vehicles are fond, as the Roush up-fits usually make for better-driving examples of the iconic Ford pony, with better-tuned suspensions, excellent short-shift kits and, of course, huge additions of power. The wake-your-neighbors aural characteristics of these cars have been nothing short of outstanding, too.
But in the years since my last experience with the Roush formula, Ford's own development team has churned out some pretty potent 'Stangs. We currently live in a world where the Blue Oval will sell you a Mustang with 662 horsepower from the factory, and the recently departed Boss 302 remains one of the best Mustangs - and best sports coupes - the Autoblog crew has ever driven.
So with great-driving and hugely powerful Mustangs coming straight off the line at Ford's Flat Rock Assembly Plant, does the Roush package still offer that extra special something to make it stand out? I spent a week with a Stage 3 coupe to find out.