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How and why Ford is rolling out Vignale in Europe

We know that Ford is positioning the new, upscale Vignale brand in Europe to fill a niche market of customers who want a bit more luxury, a lot more service and the same reliability and dependability that a non-Vignale Ford offers. But so far, we've been in the dark regarding how the Blue Oval will sell Vignale vehicles, how many of them will be created, and what the new sub-brand has in store for the future.
Gaetano Thorel, Ford's European marketing head, recently was interviewed by Automotive News and shared details about Ford Vignale. Thorel says, "The Vignale trim line will be priced like an ST model but attract a completely different type of customer." Specifically, he says it will attract customers in the upper 15 percent of the price band who don't want a performance-oriented ST model. He adds that Vignale cars will be about 10 percent more expensive than Titanium-trim cars. About 500 of Ford's European dealers will sell Vignale Fords, Thorel says, "in areas that make sense." The automaker expects 10 percent of its European sales to be Vignale cars, which equates to about 5 percent of its global sales. When asked if there are any other Vignale models planned beyond the Mondeo, Thorel said, "There is nothing written in stone yet."

Chevy, GMC and Ram dealers are worried they'll run out of new pickups

One of the unexpected side effects of the ongoing coronavirus pandemic is a shortage of pickups at Chevrolet, GMC and Ram dealers. Supplies are running out, and the factories that build these trucks remain closed. Stores across the nation began increasing incentives in March, when the first stay-at-home orders were issued, in a bid to continue luring buyers into showrooms. They also launched online sales channels, or expanded their existing digital business. Sales nonetheless plummeted in April 2020, but in-demand vehicles, like the Ram 1500 and the Chevrolet Silverado, are still selling relatively well thanks in part to the aforementioned incentives. Pickups outsold sedans for the first time in April 2020, according to The Detroit News, by 17,000 units. The problem is that General Motors, Fiat Chrysler Automobiles (FCA), and Ford temporarily closed their factories in March. "The pipeline is very dry," said Mike Maroone, the CEO of a large dealership group named Maroone USA, in an interview with Automotive News. He told the publication his Chevrolet stores are sitting on a 30-day supply of the Silverado, which is one of America's best-selling vehicles. "That is a problem for us," he concluded. Coronavirus-related lockdowns and factory closures compound problems already faced by dealerships who represent General Motors-owned brands. They entered 2020 with a thinner inventory than a year earlier due to the 40-day United Auto Workers (UAW) strike that paralyzed the company late in 2019, and the 0%, 84-month offers announced in March have sapped supply. Ram wasn't affected by a strike, but it has relied heavily on generous incentives to move trucks off lots. Ford, on the other hand, limited incentives to 2019 models. Inventory levels differ greatly from region to region. The national average for the Silverado stood at an 82-day supply in March 2020, down from 120 in March 2019. Ram stores had a 114-day supply of the 1500 (compared to 134 a year earlier), while Ford bucked that trend with a 111-day supply versus 84 in 2019. Don't panic if you're in the market for a truck; we're not facing a complete drought. Automotive News added that America's light-duty pickup inventory could fall to 400,000 units by the end of May, and drop further to 260,000 units in June. For context, there were about 700,000 light-duty trucks in stock in May and June of 2019. That's unquestionably a sharp drop, but there will still be over a quarter of a million trucks to choose from.

Ford Mustang GT350R adds a lot more than just a new letter [w/videos]

Okay Chevrolet, the ball is in your court. Ford served up one hell of a rebuttal to the track-focused Camaro Z/28, introducing the limited-production Mustang GT350R, complete with over 500 horsepower, over 400 pound-feet of torque and freaking carbon-fiber wheels. Carbon-fiber wheels. Seriously. It's because of those 19-inch hoops, along with some other changes, that Ford was able to slice 130 pounds from the already lightweight GT350 Track Pack. The wheels are responsible for a 13-pound reduction in unsprung weight per corner, while the removal of such superfluous things like the air conditioning, stereo, rear seats, trunk carpet, backup camera and tire inflator accounts for the rest of the weight reduction. Along with the lower weight, Ford has thoroughly reworked the GT350's aerodynamics, adding a simply monstrous rear wing and diffuser, along with vented wheel wells, a new hood vent that both extracts heat and reduces lift. Beside the aero aids, Ford has shod the carbon-fiber wheels in ultra-grippy Michelin Pilot Sport Cup 2 tires, just to guarantee the shiny side remains up. View 21 Photos Ford retained the standard GT350's 5.2-liter, flat-pane V8, Torsen limited-slip differential (complete with a 3.73 rear axle ratio), although as power figures haven't been published for the standard car, there's no way to know whether the GT350R received a power bump. What we do know, though, is that the GT350R will not be limited to the track. While that's certainly its natural habitat, owners will be able to register and drive this monster on public roads. Take a look at the official press release on the GT350R, available below. And also be sure to have a peek at both Ford's stock photos of the new car, as well as our full gallery of live images, direct from the Blue Oval's Detroit Auto Show press conference home at Joe Louis Arena. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.