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Ford C-Max sales hold steady despite fuel economy fracas

Despite the ballyhoo that accompanied Ford's lowering of the C-Max fuel economy figures, the Blue Oval is still seeing strong demand for the five-seat MPV, as Automotive News reports. Speaking to marketing boss Jim Farley, AN says that the controversy surrounding the C-Max's fuel economy figures won't force Ford to change its marketing strategy.
Ford lowered the fuel economy rating of the C-Max after public outcry and legal action by customers that were unable to reach the 47 miles per gallon promised by the window sticker. The new ratings were dropped about a month ago to 45 mpg on the freeway and 40 mpg in the city. Ford offered rebates for current C-Max owners, with $550 going to those that bought their car and $325 to lessees. The issue, says Ford, stemmed from testing standards that allowed the automaker to base the C-Max's fuel economy on the Fusion Hybrid, because they use identical powertrains. The C-Max's less aerodynamic shape wasn't taken into account, though.
Whether Ford's PR team handled the crises perfectly or people just aren't that bothered by a four-mpg drop in combined ratings, demand remains strong for the C-Max among consumers. Ford moved 3,000 units in August, which was a 12-percent jump over July sales. Meanwhile, consumer demand through third-party shopping websites remains strong as well, according to Autometrics, a data analysis company that spoke with Automotive News. While the long-term effects of the adjustments remain unknown, the C-Max appears to have fared well in the near term.

70% of pickups could use aluminum by 2025

In the next decade, the auto industry will see an explosion in its use of aluminum to cut weight and increase fuel economy, according to a study from market analysts Ducker Worldwide cited by The Detroit News. We are already seeing the lightweight metal show up extensively in luxury models from Europe, but with the impending launch of aluminum-intensive 2015 Ford F-150 (pictured above), North America is using it even more, as well. The report predicts 70 percent of US pickups to have aluminum bodies by 2025.
It won't just be pickups that see the benefit, though. The average amount of aluminum in US vehicles is forecasted by the study to grow from an average of 350 pounds in 2013 to about 550 pounds by 2025. The most common parts to use it will be hoods, doors and - to some extent - roofs, as well.
The massive increase in pickups' aluminum content hardly seems surprising. The F-150 is predicted to use so much that it might cause a short-term shortage, according to one earlier report. At the same time General Motors is heavily rumored to be negotiating with suppliers for the next generation Chevrolet Silverado and GMC Sierra. Ram is the last holdout of the Big Three, but the study predicts that not to last.

Ford recalls 125,000 Maverick, Escape, Corsair hybrids over fire risk

Ford is recalling more than 125,000 Maverick, Escape and Lincoln Corsair hybrids produced for the 2020-2023 model years to address a fire risk associated with failure of their internal combustion engines, which Ford says is happening with undue frequency. In the event of an engine block breach, oil and fuel vapors may collect under hood in places that would make them prone to ignition, meaning that an engine failure can do more than leave owners stranded.  "Isolated engine manufacturing issues have resulted in 2.5L HEV/PHEV engine failures involving engine block or oil pan breach," Ford said in its defect report to NHTSA. "In the event of an engine block or oil pan breach, the HEV/PHEV system continues to propel the vehicle allowing the customer to continue to drive the vehicle. As the customer continues to drive after a block breach, oil and/or fuel vapor continues to be expelled and accumulates near ignition sources, primarily expected to be the exhaust system." Per Ford, the "manufacturing issues" include poor machining of the engine crankshaft and contamination of engine block mating surfaces during assembly. The issue has been fixed in production, but 2.5-liter engines that escaped the factory with defects could be ticking time bombs. Ford's solution is to re-work the underhood components that allow combustible liquids and vapors near ignition sources. This way, the cars are better protected against immolation regardless of the circumstances. Signs of failure will be obvious, Ford says. Loud clanging or booming noises, a loss of power and smoke are all immediate signs that the customer should exit the roadway as safely and quickly as possible and shut the car down.  Owners should expect to receive notifications by the end of June or early July. They should begin circulating by mid-month. All remediation will be handled for the customer free of charge by their Ford dealerships.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2020 Ford Escape Hybrid and Plug-In Hybrid