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Martin Smith retires, Joel Piaskowski in as Ford Europe design chief

The mind behind the look of much of the modern Ford global range is retiring. Martin Smith, Head of Ford Design in Europe, will give up his position on July 1 and will leave the company altogether at the end of the year. He will be replaced by current Strategic Concepts Group leader Joel Piaskowski (pictured above).
Smith has led Ford of Europe design for the past 10 years, and he was partially responsible for the brand's Kinetic Design language with a large grille and swept-back headlights found on the Focus, Fiesta and C-Max, as well as several other vehicles abroad. After stepping down on July 1 until his retirement at the end of 2014, Smith will work on a project to decide the future direction of the company's look with Moray Callum, its vice president of design.
Piaskowski already has some impressive credentials in terms of automotive design as well. He joined Ford in 2010 as director of exterior design and led the teams responsible for the 2015 Ford Mustang and next-generation F-150. He was also previously design director at Ford Asia Pacific. Before working at the Blue Oval, Piaskowski held positions at Mercedes-Benz, Hyundai and General Motors. Scroll down to read the complete announcement of this changing of the guard.

Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Auto critic calls out Corvette, Mustang and Cherokee faithful

Most automotive purists fear change, but not without reason. Change, after all, did kill big-block V8s, along with most station wagons and manual transmissions. But change has also brought with it far more performance, safety and fuel economy - not to mention ridding the world of shag carpet interiors, bias-ply tires and those horrible motorized seatbelts of the early '90s.
By this time next year, the Chevy Corvette, Jeep Cherokee and next-generation Ford Mustang will all be on sale and will all, in some way, have angered or offended purists. To those critics, Mark Phelan of the Detroit Free Press is preemptively telling them to stop complaining - at least until they've all been driven. From the Corvette's square taillights and the Cherokee's radical nose to whatever pony car purists will harp on the 2015 Mustang for, Phelan's column points out the positives of automotive evolution and the negatives of staying the course for too long. That's fair enough, but do you think Phelan is on point, or all wet? Head on over to the Detroit Free Press to read his words, then have your say in Comments.