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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Ford trademarking 'Mach 1,' possibly for Mustang

A legendary name might be accompanying the redesigned, 2015 Mustang when it finally makes its world debut - Mach 1. Stumbled upon by the team at Ford Authority, the Mach 1 title was found in a trademark filing with the US Patent and Trademark Office, and would revive a name last used on the fourth-generation, 2003 Mustang.
While the the 2003 vintage was well and good, the Mach 1 is really remembered for a three-year run from 1969 to 1971 - it's best to just forget the emissions-choked 1972 to 1978 Mach 1s - when power output ranged from a modest 250 horsepower with the two-barrel, 351-cubic-inch Windsor V8 to "375 hp" (actual output was rumored to be well north of 400 horsepower) with the righteous, 429-cubic-inch Super Cobra Jet V8.
What does the title hold for the sixth-generation Mustang? It's tough to say. The fanatics at Ford Authority seem to think Mach 1 could take the place of the Shelby GT500 at the top of the Mustang hierarchy, which sounds like a valid argument. At the same time, we could see the SVT Cobra moniker returning for the flagship model, and the Mach 1 doing battle with the Chevrolet Camaro Z/28 (unless the Boss 302 were to return). Confounding things is the historical precedent - the Mach 1 was responsible for the death of the Mustang GT in 1969, so it might make sense as a volume performance model.

Ford picks Fiesta ST, Transit Connect as this year's SEMA darlings

SEMA is more than nine months away, but the reveille bugle for the show has just sounded with Ford's call to aftermarket companies for its project-vehicle program. The 2014 Ford Fiesta ST and 2014 Transit Connect van and wagon are the cars The Blue Oval wants to feature, but applicants can submit project vehicles for any product except the GT500, the Raptor, or anything from Lincoln.
Submissions must be completed in two parts, the first being an email to Ford with an overview of the project, like vehicle theme, promotional plan and location display. The second part must be mailed in on company letterhead and gets down to the nuts and bolts of the vision and the provision of company bona fides. The complete proposal is due on March 1, winners will be notified by May 1. Click the link below to get all the details, and for show attendees, get ready to see some funky Fiestas and wild shaggin' wagons in Las Vegas come November.