Excursion 4x4 Eddie Bauer on 2040-cars

Auto blog

Galpin Ford GTR1 supercar debuts in Monterey

Galpin Auto Sports has finally taken the wraps off the car we first previewed back in December, the Galpin Ford GTR1. A few weeks ago, we posted the first hints of just what the GTR1 would be capable of, with Galpin teasing that its 5.4-liter, twin-turbocharged V8 would produce in excess of 1000 horsepower, with a top speed of 225 miles per hour. Package all that in a coachbuilt body, and you have the recipe for one wicked supercar.
The price for the carbon fiber-bodied car is $1,024,000.
Now, we have all the glorious details. Galpin is targeting a production run of six cars, but if interest is strong enough, will expand its initial quote to 24 vehicles. The price for the carbon fiber-bodied car is $1,024,000. Opting for the aluminum bodywork could lower that, although it's not immediately clear by how much.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.